Western Lake Texoma, Ardmore Airbnb revenue and occupancy data
What Airbnb listings in Western Lake Texoma earn, how often they're booked, and how that compares with the rest of Ardmore, OK.
Over the past 12 months, regularly available listings in Western Lake Texoma earned $26,380 on average, were booked for 43% of the nights they were open, and averaged $280 a night. The median gross yield, before expenses, is 9.6%.
Yearly revenue
$26,380
Occupancy
43%
Nightly rate
$280
Gross yield
9.6%
before expenses
Median of 51 listings
Active listings
57
My take on Western Lake Texoma
Western Lake Texoma's modest booking-revenue lead does not carry through to potential gross yield. Average trailing-year booking revenue is $26,380, close to the wider market's $25,710. Median potential gross yield is 9.6%, well below 14.8% market-wide.
The small revenue edge is not a reason on its own to pay more for a property. Gross yield reflects annual room-revenue potential relative to home value, not realized profit, and is before expenses, financing and taxes.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Western Lake Texoma?
Regularly available Airbnb listings in Western Lake Texoma earned an average of $26,380 over the past 12 months. That is 3% more than the Ardmore, OK average of $25,710. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Western Lake Texoma?
Listings in Western Lake Texoma were booked for an average of 43% of the nights they were open for booking over the past 12 months. That is 4 points lower than the Ardmore, OK average of 47%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Western Lake Texoma?
The average nightly rate in Western Lake Texoma was $280 over the past 12 months, including cleaning fees. That is 7% higher than the Ardmore, OK average of $261.
Is an Airbnb in Western Lake Texoma profitable?
For homes with a matched home value, the median room-revenue potential in Western Lake Texoma is $26,909 a year and the median gross yield is 9.6%. Gross yield is 5.2 points lower than the Ardmore, OK median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Western Lake Texoma by bedroom count?
Two-bedroom homes have the highest gross yield in Western Lake Texoma, at 15.1%. The table shows average yearly revenue and median gross yield for each home size, with the Ardmore, OK figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 5 listings | $13,208 Ardmore, OK: $15,556 | 13.6% Ardmore, OK: 18.9% |
| 2 bedrooms 16 listings | $23,321 Ardmore, OK: $20,400 | 15.1% Ardmore, OK: 21.0% |
| 3 bedrooms 16 listings | $21,440 Ardmore, OK: $24,530 | 8.4% Ardmore, OK: 13.2% |
| 4+ bedrooms 20 listings | $36,073 Ardmore, OK: $42,978 | 6.6% Ardmore, OK: 9.5% |
How does Western Lake Texoma compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Western Lake Texoma This area 57 listings | $26,380 | 43% | $280 | 9.6% |
| Ardmore, OK market 369 listings | $25,710 | 47% | $261 | 14.8% |
| Durant and Southern Bryan Corridor 53 listings | $25,130 | 48% | $243 | 14.6% |
| Ardmore and Surrounding Countryside 46 listings | $24,242 | 52% | $222 | 19.0% |
Where is Western Lake Texoma?
The Ardmore, OK market includes 9 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (57 in Western Lake Texoma). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 2, 2026 and refresh monthly.
Why are these figures different from the Ardmore, OK market page?
The market page summarizes all of Ardmore, OK from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Western Lake Texoma
With BNBCalc Markets, compare Western Lake Texoma by bedroom count and performance level, see home prices, and browse its listings on the map.