Ardmore, OK
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Overview
Annual Rev
$28.1k
12 mo avg
↑1%
from prior 12 mo
Occupancy rate
20%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
$215
12 mo avg
↑18%
from prior 12 mo
Lead time
24 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
$57
12 mo avg
↓4%
from prior 12 mo
Methodology note: Figures reflect Ardmore market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Pool | +15% $4,210/yr |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (9.4 nights)
2 bedrooms (6.0 nights)
3 bedrooms (5.4 nights)
4+ bedrooms (4.5 nights)
Cleaning fee by bedroom
4+ bedrooms ($191)
3 bedrooms ($97)
2 bedrooms ($86)
1 bedroom ($36)
Professional host share
Professionally managed (55%)
Independent hosts (45%)
Housing market signals
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Over the 12 months ending August 2026, the Ardmore market averaged 939 active Airbnb and VRBO listings, up 22% from a year earlier and up 218% over two years.
An average Ardmore listing earns $26K/year. High-performing listings earn $56K, while low-performing listings earn $10K.
Median Ardmore home prices by size are 1-bedroom $101K, 2-bedroom $129K, 3-bedroom $242K, and 4+ bedroom $315K.
Average gross yield is 12%, reaching 25% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Ardmore is 24%, producing RevPAR of $53 per available night.
4+ bedroom listings have the highest average gross yield at 17%. They average $54K/year in revenue against a $315K median purchase price.
Rules vary across Ardmore. Ardmore: Lenient. No specific STR regulations or permit requirements. Operates under general business licensing and zoning rules. Minimal enforcement. Durant: Lenient. No dedicated STR ordinance. Standard business license and tax compliance required. Light enforcement, hosts operate freely. Gainesville: Moderate. Business license and hotel/motel tax required. Zoning restrictions in some residential areas. Moderate enforcement through complaints. Verify requirements for the property's jurisdiction.
The Ardmore Airbnb and VRBO market appears broadly balanced. Supply has grown 22% year-over-year, while RevPAR has increased 1%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in February and January.
The most common amenities are Air Conditioning (99%), TV (94%), Kitchen (94%). The strongest positive revenue associations are Washing Machine (+60%), Heating (+54%), Lake Access (+50%).
Average daily rate in Ardmore is $246, up 18% year-over-year. Rates peak in July and are lowest in February.
Guests in Ardmore book an average of 25 days in advance, down 13% from last year. Booking windows range from 22 days for 1-bedroom listings to 33 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 90% higher than weekday occupancy.