Ardmore, OK
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Annual revenue (actual)
$27.1k
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
28%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$218
12 mo avg
↑17%
from prior 12 mo
Gross yield
13.7%
Current potential
↑0.0 pts
vs prior-year prices
Lead time
24 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
$59
12 mo avg
↑4%
from prior 12 mo
Methodology note: Figures reflect Ardmore market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Ardmore and Surrounding Countryside | $34.5K 41 listings | 19.1% 41 listings |
| Davis and Arbuckle Countryside | $40.1K 15 listings | 19.0% 15 listings |
| Durant and Southern Bryan Corridor | $24.0K 41 listings | 14.3% 41 listings |
| Thackerville and Love County Countryside | $35.6K 15 listings | 12.9% 15 listings |
| Mead and Northeast Lake Texoma | $25.3K 13 listings | 10.4% 13 listings |
Data as of 2026-09-30
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Pool | +21% $5,689/yr |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (9.2 nights)
Studio (8.7 nights)
2 bedrooms (5.9 nights)
3 bedrooms (5.5 nights)
4+ bedrooms (4.0 nights)
Cleaning fee by bedroom
4+ bedrooms ($196)
3 bedrooms ($99)
2 bedrooms ($87)
1 bedroom ($38)
Studio ($26)
Professional host share
Independent hosts (54%)
Professionally managed (46%)
Housing market signals
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Are home values in Ardmore going up or down?
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Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Ardmore market averaged 946 active Airbnb and VRBO listings, up 20% from a year earlier and up 221% over two years.
An average Ardmore listing earns $25K/year. High-performing listings earn $55K, while low-performing listings earn $10K.
Median Ardmore home prices by size are 1-bedroom $102K, 2-bedroom $129K, 3-bedroom $242K, and 4+ bedroom $312K.
Average occupancy in Ardmore is 25%, producing RevPAR of $55 per available night.
Rules vary across Ardmore. Ardmore: Lenient. No specific STR regulations or permit requirements. Operates under standard business licensing and zoning rules. Minimal enforcement. Durant: Lenient. No dedicated STR ordinance. Standard business license and tax compliance required. Light enforcement through complaints only. Gainesville: Moderate. Business license required, zoning restrictions apply (residential zones limited). Some enforcement through code compliance and neighbor complaints, but not aggressive citywide monitoring. Verify requirements for the property's jurisdiction.
The Ardmore Airbnb and VRBO market appears broadly balanced. Supply has grown 20% year-over-year, while RevPAR has increased 7%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in February and January.
The most common amenities are Air Conditioning (99%), TV (95%), Parking (95%). The strongest positive revenue associations are Washing Machine (+65%), Lake Access (+52%), Hot Tub (+43%).
Average daily rate in Ardmore is $248, up 18% year-over-year. Rates peak in July and are lowest in February.
Guests in Ardmore book an average of 26 days in advance, down 8% from last year. Booking windows range from 22 days for 1-bedroom listings to 33 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 96% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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