Ardmore

As of June 2026, Ardmore, Durant, Gainesville have 887 active Airbnb and VRBO listings. This represents a 24% increase from the previous year.

The average Airbnb or VRBO in Ardmore generates $24K per year. High-performing properties earn $51K/year, while low-performing properties earn $10K/year. This wide variance suggests that market success is heavily skewed toward a small segment of listings, indicating that average revenue figures may mask the significant difficulty of maintaining profitability in a crowded field.

Average home prices in Ardmore vary by property size: 1-bedroom properties cost approximately $95K, 2-bedroom homes average $129K, 3-bedroom properties are around $241K, and 4+ bedroom homes average $310K. These prices reflect median home values across the Ardmore, Durant, Gainesville area.

Airbnb and VRBO can be profitable in Ardmore, with an average gross yield of 11% across all properties. High-performing properties achieve yields up to 23%, which is considered top for short-term rental investment. The gap between average and top yields highlights a bifurcated market where only a select portion of inventory effectively captures sufficient demand to deliver premium returns.

The average occupancy rate for Airbnbs and VRBOs in Ardmore is 25%. This occupancy level, combined with an average nightly rate of $234, results in a RevPAR (revenue per available room) of $49 per day.

4+ bedroom properties demonstrate the strongest performance in Ardmore, with an average gross yield of 15% and annual revenue of $49K. These properties balance purchase price ($310K), operating costs, and rental demand most effectively in the Ardmore market.

Short-term rental regulations vary by jurisdiction in the Ardmore area. Ardmore: Lenient. No specific STR regulations or permit requirements. Operates under general business licensing and zoning. Minimal enforcement. Durant: Lenient. No dedicated STR ordinance. Standard business license and sales tax collection required. Light enforcement, hosts operate freely. Gainesville: Moderate. Business license and sales tax permit required. Zoning restrictions in residential areas. Moderate enforcement through complaint-driven system. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Ardmore Airbnb and VRBO market is currently showing oversaturated conditions. Supply has grown 24% year-over-year, while RevPAR has decreased 18%. This indicates supply growth outpacing demand, pressuring returns. The decline in revenue despite rising supply suggests that existing hosts are struggling to maintain pricing power as guest options expand rapidly.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 62% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-February) when gaining traction is harder.

The most common amenities in Ardmore listings include: Air Conditioning (99%), Kitchen (94%), Tv (86%), Washing Machine (72%), Heating (67%). Amenities that boost revenue the most include Hot Tub, Washing Machine, Lake Access, with Hot Tub properties earning approximately 43% more ($56K/year vs $39K/year).

Monthly estimated revenue per listing in Ardmore over the last 12 months: May: $2K, June: $2K, July: $2K, August: $2K, September: $1K, October: $2K, November: $2K, December: $1K, January: $827, February: $732, March: $2K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Ardmore is $234, up 17% year-over-year. By property size: 1-bedroom properties average $145/night, 2-bedroom properties average $190/night, 3-bedroom properties average $237/night, 4+ bedroom properties average $407/night. Rates peak in July and are lowest in May.

Guests in Ardmore book an average of 26 days in advance, down 21% from last year. By property size: 1-bedroom: 22 days, 2-bedroom: 23 days, 3-bedroom: 27 days, 4+ bedroom: 32 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Ardmore Airbnb and VRBO market has seen the following changes: supply grew 24%, revenue per listing decreased 18%, occupancy fell 17%, average nightly rates increased 17%, and lead time decreased 21%. These metrics reflect a market where aggressive rate hikes have likely contributed to lower occupancy and compressed revenue amidst swelling competition.

In Ardmore, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 84% higher occupancy than weekdays.