Average daily rate (ADR)
Also called ADR, average nightly rate, daily rate. Last reviewed Oct 8, 2026 by Jeremy Werden
Average daily rate (ADR) is the average amount a short-term rental earns per booked night: its booking revenue divided by the number of nights booked. Unbooked nights don't count, so ADR measures pricing while occupancy measures demand. BNBCalc's ADR figures include the cleaning fees guests pay.
ADR = booking revenue ÷ booked nights
A worked example
A listing that took in $36,000 from 120 booked nights over a year has an ADR of $36,000 ÷ 120 = $300. If it had raised its prices and booked fewer nights for the same revenue, its ADR would go up while its occupancy went down, which is why the two are read together.
Where you'll see it in BNBCalc
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BNBCalc Markets: the Avg daily rate card on a market page averages the last 12 monthly daily rates, fees included. Each listing shows its own average daily rate straight from BNBCalc's market data, so a listing's actual revenue ÷ its nights booked won't always match it exactly.
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Property analyses: the Daily Rate isn't taken from any one comp. BNBCalc sets it so that daily rate × occupancy × 365 equals the revenue estimate.
Related question
In both places, the rate includes cleaning fees and any host fee built into the price guests see, but not the separate service fee Airbnb charges guests. Keep in mind that on a market page, ADR × occupancy × 365 won't reproduce the Annual Rev card, because each card is calculated separately.