8 tracked markets
Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated July 10, 2026
Branson is the top Missouri short-term rental market across Airbnb and Vrbo by gross yield, with 18.5% gross yield, $45,129 in average annual revenue, and 7,060 active listings.
Top gross yield
18.5%
Branson
Median gross yield
12.6%
8 markets with yield data
Median annual revenue
$31.2K
Average listing revenue
Tracked markets
8
Statewide market coverage
Filter market rankings
Default rankings show all bedrooms at the average performance tier.
Bedroom count
Performance tier
#1
Branson represents a highly saturated short-term rental market with 7,049 active listings, yet it still delivers a 15.7% gross yield. To secure the $37,416 annual revenue, investors must optimize their listings to beat the 33% occupancy rate and sustain a $244 average daily rate.
Yield
18.5%
Revenue
$45.1K
Listings
7,060
#2
Investing in the Mark Twain National Forest short-term rental market yields a solid 10.6% gross return and an average daily rate of $191. However, investors must navigate a highly seasonal 26% occupancy rate across 680 active listings to capture the $20,821 in annual revenue.
Yield
13.0%
Revenue
$26.2K
Listings
683
#3
St. Louis provides short-term rental investors with a balanced opportunity, featuring a 12.4% gross yield and an annual revenue of $34,593. With 2,306 active listings competing in the area, maintaining a competitive strategy is essential to improve upon the current average occupancy rate of 38% and $215 ADR.
Yield
12.7%
Revenue
$35.9K
Listings
2,360
#4
In Osage Beach, short-term rental investors can capture a strong 11.1% gross yield and an average daily rate of $281. However, the market presents a challenge with a low 23% occupancy rate and 1,373 active listings, which limits annual revenue to $27,298.
Yield
12.7%
Revenue
$31.5K
Listings
1,371
#5
Kansas City offers short-term rental investors an 11.1% gross yield and an average daily rate of $220. While there are 2,064 active listings, a 38% occupancy rate requires buyers to focus on strategic marketing to consistently achieve the market's average annual revenue of $36,048.
Yield
12.5%
Revenue
$40.9K
Listings
2,107
#6
Springfield represents an attractive prospect for short-term rental buyers, boasting an 11.1% gross yield and a stable 40% occupancy rate. Generating $30,537 in annual revenue from a $179 ADR, the market's 570 active listings suggest a healthy balance of demand and opportunity.
Yield
11.0%
Revenue
$30.9K
Listings
593
#7
#8
The Kirksville short-term rental market offers a 9.0% gross yield, but investors should note the modest annual revenue of $18,620. With 292 active listings, a 29% occupancy rate and a $167 average daily rate mean that careful budgeting is essential to ensure profitability.
Yield
9.7%
Revenue
$20.4K
Listings
302
Every market below links to its full BNBCalc market page. Rankings use gross yield first, then annual revenue when yield is missing.
Active listings are Airbnb and Vrbo listings observed as active in the selected market metadata segment. The all-bedrooms view uses all active listings in that market; bedroom filters use the active listing count for the selected bedroom group.
| Rank | Market | Gross yield | Annual revenue | Monthly revenue | ADR | Occupancy | Listings | Purchase price |
|---|---|---|---|---|---|---|---|---|
| #1 | Branson | 18.5% | $45,129 | $3,761 | $242 | 38% | 7,060 | $243,306 |
| #2 | Mark Twain National Forest | 13.0% | $26,193 | $2,183 | $179 | 33% | 683 | $200,771 |
| #3 | St. Louis | 12.7% | $35,888 | $2,991 | $198 | 41% | 2,360 | $281,598 |
| #4 | Osage Beach | 12.7% | $31,526 | $2,627 | $262 | 25% | 1,371 | $248,025 |
| #5 | Kansas City | 12.5% | $40,911 | $3,409 | $216 | 43% | 2,107 | $327,068 |
| #6 | Springfield | 11.0% | $30,888 | $2,574 | $172 | 41% | 593 | $280,248 |
| #7 | Columbia | 10.8% | $30,052 | $2,504 | $209 | 35% | 407 | $277,343 |
| #8 | Kirksville | 9.7% | $20,382 | $1,698 | $162 | 32% | 302 | $210,775 |
For US markets, BNBCalc ranks state market pages by gross yield: annual Airbnb and Vrbo short-term rental revenue divided by estimated property value. Gross yield is a fast way to compare market-level opportunity before operating expenses, financing, taxes, insurance, seasonality, and local rules.
Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.
ADR is nightly-only and excludes cleaning fees and other guest fees.
Occupancy is adjusted occupancy of bookable nights, excluding host-blocked nights.
Gross yield uses annual revenue divided by estimated property value; it does not include operating expenses, financing, taxes, or local regulation risk.