Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated July 10, 2026
Best Airbnb Markets in Kansas by Gross Yield
Parsons is the top Kansas short-term rental market across Airbnb and Vrbo by gross yield, with 15.2% gross yield, $21,549 in average annual revenue, and 190 active listings.
Top gross yield
15.2%
Parsons
Median gross yield
12.6%
3 markets with yield data
Median annual revenue
$26.6K
Average listing revenue
Tracked markets
3
Statewide market coverage
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Default rankings show all bedrooms at the average performance tier.
Bedroom count
Performance tier
Top 10 Kansas Airbnb and Vrbo Markets
#1
Parsons
In Parsons, short-term rental investors can find a 13.3% gross yield, though the annual revenue is quite low at $18,348. With only 184 active listings, competition is minimal, but the 27% occupancy rate and $176 average daily rate mean that buyers must carefully manage expenses to make this market viable.
Yield
15.2%
Revenue
$21.5K
Listings
190
#2
Topeka
In Topeka, short-term rental investors can capitalize on a strong 10.6% gross yield and a steady average daily rate of $183. However, the market's low 32% occupancy rate and $23,212 in annual revenue suggest that operators must carefully manage their 439 active listings to remain profitable.
Yield
12.6%
Revenue
$28.1K
Listings
472
#3
Wichita
The Wichita short-term rental market offers investors a 10.3% gross yield and an affordable average daily rate of $156. However, with 998 active listings competing for guests, operators must carefully manage their properties to capture the $22,433 in annual revenue amidst a moderate 36% occupancy rate.
Yield
12.1%
Revenue
$26.6K
Listings
1,106
All Kansas Short-Term Rental Markets
Every market below links to its full BNBCalc market page. Rankings use gross yield first, then annual revenue when yield is missing.
Active listings are Airbnb and Vrbo listings observed as active in the selected market metadata segment. The all-bedrooms view uses all active listings in that market; bedroom filters use the active listing count for the selected bedroom group.
For US markets, BNBCalc ranks state market pages by gross yield: annual Airbnb and Vrbo short-term rental revenue divided by estimated property value. Gross yield is a fast way to compare market-level opportunity before operating expenses, financing, taxes, insurance, seasonality, and local rules.
Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.
ADR is nightly-only and excludes cleaning fees and other guest fees.
Occupancy is adjusted occupancy of bookable nights, excluding host-blocked nights.
Gross yield uses annual revenue divided by estimated property value; it does not include operating expenses, financing, taxes, or local regulation risk.
Compare Rental Demand in Kansas
For long-term rental context, compare statewide Section 8 Fair Market Rent data alongside short-term rental market performance.
Frequently Asked Questions About Kansas Airbnb and Vrbo Markets
The best short-term rental market in Kansas for Airbnb and Vrbo investors by gross yield is Parsons, with 15.2% gross yield, $21,549 in average annual revenue, and 190 active listings.
US markets are ranked by gross yield, which compares annual short-term rental revenue from demand sources like Airbnb and Vrbo with estimated property value. Gross yield is useful for comparing markets before expenses, financing, taxes, and local regulation are included.
Gross yield is usually better for market comparison because it accounts for both revenue potential and property value. Revenue alone can favor expensive markets where purchase prices may reduce investor returns.
Monthly revenue is calculated from the average yearly revenue per listing over the last twelve months (LTM), divided by 12. This figure represents gross booking revenue across short-term rental demand sources, including Airbnb and Vrbo, before expenses like cleaning fees, platform fees, and property management costs.
ADR is the average nightly price that guests pay to book a short-term rental in a given market. It's calculated by dividing the total revenue by the number of booked nights. Higher ADR markets typically have premium properties or are in high-demand tourist destinations.