What Airbnb listings in Baraboo and Devil’s Lake Country earn, how often they're booked, and how that compares with the rest of Wisconsin Dells, WI.
This area is part of the broader Wisconsin Dells, WI rental market. The map below defines the area used for these figures; market boundaries may include neighboring cities and towns.
Baraboo and Devil’s Lake Country is one of 14 areas BNBCalc tracks in the Wisconsin Dells, WI market. Over the past 12 months, regularly available listings here earned $36,909 on average, were booked for 44% of the nights they were open, and averaged $405 a night. The median gross yield, before expenses, is 13.5%.
Yearly revenue
$36,909
Occupancy
44%
Nightly rate
$405
Gross yield
13.5%
before expenses
Median of 41 listings
Active listings
64
Regularly available Airbnb listings in Baraboo and Devil’s Lake Country earned an average of $36,909 over the past 12 months. That is 1% less than the Wisconsin Dells, WI average of $37,137. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Baraboo and Devil’s Lake Country were booked for an average of 44% of the nights they were open for booking over the past 12 months. That is 8 points lower than the Wisconsin Dells, WI average of 52%. Nights a host blocked off don't count.
The average nightly rate in Baraboo and Devil’s Lake Country was $405 over the past 12 months, including cleaning fees. That is 9% higher than the Wisconsin Dells, WI average of $371.
For homes with a matched home value, the median room-revenue potential in Baraboo and Devil’s Lake Country is $42,953 a year and the median gross yield is 13.5%. Gross yield is 4.6 points lower than the Wisconsin Dells, WI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityThe table shows average yearly revenue and median gross yield for each home size, with the Wisconsin Dells, WI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 7 listings | $18,985 Wisconsin Dells, WI: $20,711 | Not enough data Wisconsin Dells, WI: 20.7% |
| 2 bedrooms 17 listings | $21,546 Wisconsin Dells, WI: $34,318 | 11.5% Wisconsin Dells, WI: 15.8% |
| 3 bedrooms 18 listings | $45,735 Wisconsin Dells, WI: $44,719 | 15.8% Wisconsin Dells, WI: 18.1% |
| 4+ bedrooms 18 listings | $55,488 Wisconsin Dells, WI: $56,450 | 14.4% Wisconsin Dells, WI: 19.3% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Baraboo and Devil’s Lake Country This area 64 listings | $36,909 | 44% | $405 | 13.5% |
| Wisconsin Dells, WI market 800 listings | $37,137 | 52% | $371 | 18.1% |
| West and South Lake Delton 129 listings | $36,037 | 45% | $385 | 14.9% |
| East Lake Delton and Canyon Road 170 listings | $47,541 | 70% | $437 | 24.9% |
| North Lake Delton and Parkway 107 listings | $30,012 | 45% | $314 | 18.5% |
| Wisconsin Dells 57 listings | $37,508 | 41% | $402 | 17.0% |
BNBCalc splits the Wisconsin Dells, WI market into 14 areas drawn from local neighborhood and city boundaries, and counts each listing in the area that contains it.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (64 in Baraboo and Devil’s Lake Country). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
These figures use BNBCalc's listing data as of September 30, 2026. They update when BNBCalc refreshes its market data each month.
The market page summarizes all of Wisconsin Dells, WI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Baraboo and Devil’s Lake Country by bedroom count and performance level, see home prices, and browse its listings on the map.