Wisconsin Dells

As of June 2026, Wisconsin Dells, Lake Delton, Baraboo have 1,599 active Airbnb and VRBO listings. This represents a 6% increase from the previous year.

The average Airbnb or VRBO in Wisconsin Dells generates $41K per year. High-performing properties earn $89K/year, while low-performing properties earn $16K/year. Supply growth outpaces revenue decline, signaling intensifying competition despite flat two-year trends. The wide performance gap—with top properties earning 5.4x more than bottom performers at 32% occupancy—suggests differentiation is driving returns in a compressing market.

Average home prices in Wisconsin Dells vary by property size: 1-bedroom properties cost approximately $132K, 2-bedroom homes average $234K, 3-bedroom properties are around $315K, and 4+ bedroom homes average $354K. These prices reflect median home values across the Wisconsin Dells, Lake Delton, Baraboo area.

Airbnb and VRBO can be profitable in Wisconsin Dells, with an average gross yield of 14% across all properties. High-performing properties achieve yields up to 31%, which is considered top for short-term rental investment. However, rising supply combined with declining revenue and 32% occupancy suggest intensifying competition, where the significant performance gap between top and average properties indicates market bifurcation favoring differentiated offerings.

The average occupancy rate for Airbnbs and VRBOs in Wisconsin Dells is 32%. This occupancy level, combined with an average nightly rate of $314, results in a RevPAR (revenue per available room) of $84 per day.

4+ bedroom properties demonstrate the strongest performance in Wisconsin Dells, with an average gross yield of 20% and annual revenue of $70K. These properties balance purchase price ($354K), operating costs, and rental demand most effectively in the Wisconsin Dells market.

Short-term rental regulations vary by jurisdiction in the Wisconsin Dells area. Wisconsin Dells: Lenient. Business license required, room tax registration. Minimal restrictions, light enforcement in tourism-focused economy. Lake Delton: Lenient. Room tax permit mandatory, basic zoning rules. Tourism-dependent area with minimal enforcement. Baraboo: Moderate. Business license and room tax registration required, zoning compliance needed. Standard enforcement with occasional inspections. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Wisconsin Dells Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 6% year-over-year, while RevPAR has decreased 27%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($41,490) and high-performing properties ($89,418) suggests market bifurcation, where differentiated offerings command substantially higher returns despite overall RevPAR pressure and 32% occupancy rates.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 22% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-November) when gaining traction is harder.

The most common amenities in Wisconsin Dells listings include: Air Conditioning (98%), Kitchen (94%), Washing Machine (76%), Balcony (72%), Tv (58%). Amenities that boost revenue the most include Air Conditioning, Gym, Washing Machine, with Air Conditioning properties earning approximately 84% more ($63K/year vs $34K/year).

Monthly estimated revenue per listing in Wisconsin Dells over the last 12 months: May: $2K, June: $3K, July: $4K, August: $4K, September: $2K, October: $2K, November: $2K, December: $2K, January: $2K, February: $2K, March: $2K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Wisconsin Dells is $314, up 12% year-over-year. By property size: 1-bedroom properties average $181/night, 2-bedroom properties average $269/night, 3-bedroom properties average $371/night, 4+ bedroom properties average $574/night. Rates peak in August and are lowest in October.

Guests in Wisconsin Dells book an average of 36 days in advance, down 23% from last year. By property size: 1-bedroom: 28 days, 2-bedroom: 34 days, 3-bedroom: 40 days, 4+ bedroom: 52 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Wisconsin Dells Airbnb and VRBO market has seen the following changes: supply grew 6%, revenue per listing decreased 27%, occupancy fell 18%, average nightly rates increased 12%, and lead time decreased 23%. The combination of growing supply and declining occupancy signals intensifying competition, while the substantial gap between average revenue ($41,490) and top performers ($89,418) suggests market bifurcation favoring differentiated properties.

In Wisconsin Dells, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 95% higher occupancy than weekdays.