Wisconsin Dells, WI
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Overview
Annual Rev
$47.2k
12 mo avg
↓9%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓9%
from prior 12 mo
Avg daily rate
$307
12 mo avg
↑17%
from prior 12 mo
Lead time
36 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
$98
12 mo avg
↓13%
from prior 12 mo
Methodology note: Figures reflect Wisconsin Dells market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Sauna | +30% $14,169/yr |
| Hot Tub | 🔒 +2•% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.0 nights)
2 bedrooms (3.6 nights)
4+ bedrooms (3.4 nights)
1 bedroom (2.9 nights)
Cleaning fee by bedroom
4+ bedrooms ($200)
3 bedrooms ($137)
2 bedrooms ($115)
1 bedroom ($68)
Professional host share
Professionally managed (80%)
Independent hosts (20%)
Housing market signals
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Over the 12 months ending August 2026, the Wisconsin Dells market averaged 1,748 active Airbnb and VRBO listings, up 20% from a year earlier and up 49% over two years.
An average Wisconsin Dells listing earns $44K/year. High-performing listings earn $100K, while low-performing listings earn $17K.
Median Wisconsin Dells home prices by size are 1-bedroom $132K, 2-bedroom $239K, 3-bedroom $322K, and 4+ bedroom $362K.
Average gross yield is 15%, reaching 33% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Wisconsin Dells is 30%, producing RevPAR of $93 per available night.
4+ bedroom listings have the highest average gross yield at 22%. They average $79K/year in revenue against a $362K median purchase price.
Rules vary across Wisconsin Dells. Wisconsin Dells: Lenient. Business tax registration required, no owner-occupancy rules, no rental caps. Light enforcement, tourism-focused economy welcomes STRs. Lake Delton: Lenient. Business license needed, zoning compliance. No owner-occupancy or density limits. Minimal enforcement, resort community dependent on tourism. Baraboo: Moderate. Conditional use permit required in residential zones, business license needed. No occupancy rules. Moderate enforcement through zoning complaints. Verify requirements for the property's jurisdiction.
The Wisconsin Dells Airbnb and VRBO market is becoming more competitive. Supply has grown 20% year-over-year, while RevPAR has decreased 0%, suggesting supply is outpacing demand.
RevPAR is highest in July and August; it is lowest in November and January.
The most common amenities are Air Conditioning (99%), Kitchen (97%), Internet (90%). The strongest positive revenue associations are Air Conditioning (+120%), Washing Machine (+66%), Gym (+58%).
Average daily rate in Wisconsin Dells is $330, up 15% year-over-year. Rates peak in July and are lowest in October.
Guests in Wisconsin Dells book an average of 37 days in advance, down 9% from last year. Booking windows range from 28 days for 1-bedroom listings to 54 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 88% higher than weekday occupancy.