Bloomington–Normal, Springfield Airbnb revenue and occupancy data
What Airbnb listings in Bloomington–Normal earn, how often they're booked, and how that compares with the rest of Springfield, IL.
Over the past 12 months, regularly available listings in Bloomington–Normal earned $24,634 on average, were booked for 59% of the nights they were open, and averaged $227 a night. The median gross yield, before expenses, is 17.5%.
Yearly revenue
$24,634
Occupancy
59%
Nightly rate
$227
Gross yield
17.5%
before expenses
Median of 92 listings
Active listings
98
My take on Bloomington–Normal
Bloomington–Normal averaged $24,634 in trailing-year booking revenue, above Springfield, IL, with 59% of available nights booked versus 53% across the market. Its median potential gross yield was lower: 17.5% versus 20.1%.
Stronger booking figures do not on their own establish a better return. Potential gross yield is before expenses, financing and taxes, so the price and operating costs of a specific property still matter. The higher occupancy supports a different booking assumption, not an automatic investment advantage.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Bloomington–Normal?
Regularly available Airbnb listings in Bloomington–Normal earned an average of $24,634 over the past 12 months. That is 6% more than the Springfield, IL average of $23,195. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Bloomington–Normal?
Listings in Bloomington–Normal were booked for an average of 59% of the nights they were open for booking over the past 12 months. That is 6 points higher than the Springfield, IL average of 53%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Bloomington–Normal?
The average nightly rate in Bloomington–Normal was $227 over the past 12 months, including cleaning fees. That is about the same as the Springfield, IL average of $227.
Is an Airbnb in Bloomington–Normal profitable?
For homes with a matched home value, the median room-revenue potential in Bloomington–Normal is $35,029 a year and the median gross yield is 17.5%. Gross yield is 2.6 points lower than the Springfield, IL median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Bloomington–Normal by bedroom count?
One-bedroom homes have the highest gross yield in Bloomington–Normal, at 18.7%. The table shows average yearly revenue and median gross yield for each home size, with the Springfield, IL figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 14 listings | $12,862 Springfield, IL: $14,210 | 18.7% Springfield, IL: 17.6% |
| 2 bedrooms 28 listings | $21,235 Springfield, IL: $18,589 | 17.6% Springfield, IL: 23.5% |
| 3 bedrooms 38 listings | $29,416 Springfield, IL: $25,811 | 18.1% Springfield, IL: 18.5% |
| 4+ bedrooms 17 listings | $29,790 Springfield, IL: $37,687 | 12.0% Springfield, IL: 17.2% |
How does Bloomington–Normal compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Bloomington–Normal This area 98 listings | $24,634 | 59% | $227 | 17.5% |
| Springfield, IL market 818 listings | $23,195 | 53% | $227 | 20.1% |
| Decatur and Macon County 62 listings | $24,638 | 50% | $231 | 25.4% |
| Champaign 132 listings | $24,552 | 49% | $253 | 18.5% |
| Urbana and Savoy 41 listings | $24,149 | 55% | $260 | 21.1% |
| Rantoul, Mahomet and Champaign County 36 listings | $23,165 | 47% | $258 | 17.7% |
Where is Bloomington–Normal?
The Springfield, IL market includes 17 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
Loading map…
About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (98 in Bloomington–Normal). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of October 27, 2026 and refresh monthly.
Why are these figures different from the Springfield, IL market page?
The market page summarizes all of Springfield, IL from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Bloomington–Normal
With BNBCalc Markets, compare Bloomington–Normal by bedroom count and performance level, see home prices, and browse its listings on the map.