Willow Glen, Silicon Valley Airbnb revenue and occupancy data
What Airbnb listings in Willow Glen earn, how often they're booked, and how that compares with the rest of Silicon Valley, CA.
Over the past 12 months, regularly available listings in Willow Glen earned $43,788 on average, were booked for 65% of the nights they were open, and averaged $356 a night. The median gross yield, before expenses, is 4.9%.
Yearly revenue
$43,788
Occupancy
65%
Nightly rate
$356
Gross yield
4.9%
before expenses
Median of 113 listings
Active listings
130
My take on Willow Glen
Willow Glen booked a higher share of available nights than the wider Silicon Valley, CA market, at 65% versus 62%, but its average trailing-year booking revenue was lower: $43,788 versus $49,366. Its average nightly rate was also lower than the market's. A higher share of booked nights does not by itself establish stronger earning power. Compare rates and availability among listings with a similar bedroom count before applying the area revenue average to a property.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Willow Glen?
Regularly available Airbnb listings in Willow Glen earned an average of $43,788 over the past 12 months. That is 11% less than the Silicon Valley, CA average of $49,366. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Willow Glen?
Listings in Willow Glen were booked for an average of 65% of the nights they were open for booking over the past 12 months. That is 3 points higher than the Silicon Valley, CA average of 62%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Willow Glen?
The average nightly rate in Willow Glen was $356 over the past 12 months, including cleaning fees. That is 12% lower than the Silicon Valley, CA average of $406.
Is an Airbnb in Willow Glen profitable?
For homes with a matched home value, the median room-revenue potential in Willow Glen is $53,301 a year and the median gross yield is 4.9%. Gross yield is 0.9 points lower than the Silicon Valley, CA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Willow Glen by bedroom count?
One-bedroom homes have the highest gross yield in Willow Glen, at 5.6%. The table shows average yearly revenue and median gross yield for each home size, with the Silicon Valley, CA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 42 listings | $23,750 Silicon Valley, CA: $28,862 | 5.6% Silicon Valley, CA: 6.4% |
| 2 bedrooms 33 listings | $36,739 Silicon Valley, CA: $44,130 | 4.6% Silicon Valley, CA: 5.9% |
| 3 bedrooms 23 listings | $50,289 Silicon Valley, CA: $57,430 | 4.4% Silicon Valley, CA: 5.2% |
| 4+ bedrooms 28 listings | $79,277 Silicon Valley, CA: $86,362 | 4.6% Silicon Valley, CA: 5.4% |
How does Willow Glen compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Willow Glen This area 130 listings | $43,788 | 65% | $356 | 4.9% |
| Silicon Valley, CA market 2,807 listings | $49,366 | 62% | $406 | 5.8% |
| Rose Garden & Burbank 80 listings | $35,727 | 63% | $289 | 5.0% |
| Downtown San Jose 177 listings | $39,152 | 63% | $326 | 6.3% |
| West San Jose 215 listings | $42,998 | 60% | $353 | 6.8% |
| Campbell & Los Gatos 70 listings | $40,533 | 61% | $346 | 4.5% |
Where is Willow Glen?
The Silicon Valley, CA market includes 24 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (130 in Willow Glen). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Silicon Valley, CA market page?
The market page summarizes all of Silicon Valley, CA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Willow Glen
With BNBCalc Markets, compare Willow Glen by bedroom count and performance level, see home prices, and browse its listings on the map.