Capitola and Soquel, Santa Cruz Airbnb revenue and occupancy data
What Airbnb listings in Capitola and Soquel earn, how often they're booked, and how that compares with the rest of Santa Cruz, CA.
Over the past 12 months, regularly available listings in Capitola and Soquel earned $52,783 on average, were booked for 52% of the nights they were open, and averaged $499 a night. The median gross yield, before expenses, is 7.4%.
Yearly revenue
$52,783
Occupancy
52%
Nightly rate
$499
Gross yield
7.4%
before expenses
Median of 119 listings
Active listings
128
My take on Capitola and Soquel
Capitola and Soquel has lower average trailing-year booking revenue than the wider market: $52,783 versus $59,388. Its median potential gross yield is higher, at 7.4% versus 6.8%.
Yield comes from a separate home-value-matched sample and is before expenses, financing and taxes, not a take-home return. The figures are a reason to look beyond booking revenue alone and test an individual property's purchase price against comparable rental performance.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Capitola and Soquel?
Regularly available Airbnb listings in Capitola and Soquel earned an average of $52,783 over the past 12 months. That is 11% less than the Santa Cruz, CA average of $59,388. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Capitola and Soquel?
Listings in Capitola and Soquel were booked for an average of 52% of the nights they were open for booking over the past 12 months. That is 2 points lower than the Santa Cruz, CA average of 54%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Capitola and Soquel?
The average nightly rate in Capitola and Soquel was $499 over the past 12 months, including cleaning fees. That is 11% lower than the Santa Cruz, CA average of $559.
Is an Airbnb in Capitola and Soquel profitable?
For homes with a matched home value, the median room-revenue potential in Capitola and Soquel is $64,041 a year and the median gross yield is 7.4%. Gross yield is 0.6 points higher than the Santa Cruz, CA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Capitola and Soquel by bedroom count?
Homes with four or more bedrooms have the highest gross yield in Capitola and Soquel, at 7.8%. The table shows average yearly revenue and median gross yield for each home size, with the Santa Cruz, CA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 34 listings | $36,759 Santa Cruz, CA: $35,721 | 7.4% Santa Cruz, CA: 6.6% |
| 2 bedrooms 61 listings | $49,745 Santa Cruz, CA: $52,632 | 7.6% Santa Cruz, CA: 6.9% |
| 3 bedrooms 22 listings | $71,092 Santa Cruz, CA: $70,476 | 6.4% Santa Cruz, CA: 6.7% |
| 4+ bedrooms 9 listings | $85,932 Santa Cruz, CA: $101,484 | 7.8% Santa Cruz, CA: 7.1% |
How does Capitola and Soquel compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Capitola and Soquel This area 128 listings | $52,783 | 52% | $499 | 7.4% |
| Santa Cruz, CA market 862 listings | $59,388 | 54% | $559 | 6.8% |
| Aptos, Rio del Mar and Seacliff 218 listings | $59,126 | 54% | $531 | 7.2% |
| Santa Cruz 183 listings | $60,339 | 52% | $597 | 5.7% |
| Pleasure Point, Twin Lakes and Live Oak 240 listings | $67,616 | 53% | $631 | 6.7% |
| San Lorenzo Valley, Scotts Valley and Bonny Doon 73 listings | $45,462 | 60% | $410 | 8.0% |
Where is Capitola and Soquel?
The Santa Cruz, CA market includes 5 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (128 in Capitola and Soquel). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Santa Cruz, CA market page?
The market page summarizes all of Santa Cruz, CA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Capitola and Soquel
With BNBCalc Markets, compare Capitola and Soquel by bedroom count and performance level, see home prices, and browse its listings on the map.