What Airbnb listings in Millcreek and Holladay earn, how often they're booked, and how that compares with the rest of Salt Lake City, UT.
This area is part of the broader Salt Lake City, UT rental market. The map below defines the area used for these figures; market boundaries may include neighboring cities and towns.
Millcreek and Holladay is one of 24 areas BNBCalc tracks in the Salt Lake City, UT market. Over the past 12 months, regularly available listings here earned $29,939 on average, were booked for 55% of the nights they were open, and averaged $255 a night. The median gross yield, before expenses, is 6.4%.
Yearly revenue
$29,939
Occupancy
55%
Nightly rate
$255
Gross yield
6.4%
before expenses
Median of 232 listings
Active listings
264
Regularly available Airbnb listings in Millcreek and Holladay earned an average of $29,939 over the past 12 months. That is 15% more than the Salt Lake City, UT average of $26,063. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Millcreek and Holladay were booked for an average of 55% of the nights they were open for booking over the past 12 months. That is 1 points higher than the Salt Lake City, UT average of 54%. Nights a host blocked off don't count.
The average nightly rate in Millcreek and Holladay was $255 over the past 12 months, including cleaning fees. That is 7% higher than the Salt Lake City, UT average of $238.
For homes with a matched home value, the median room-revenue potential in Millcreek and Holladay is $32,099 a year and the median gross yield is 6.4%. Gross yield is 0.4 points lower than the Salt Lake City, UT median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityTwo-bedroom homes have the highest gross yield in Millcreek and Holladay, at 7.1%. The table shows average yearly revenue and median gross yield for each home size, with the Salt Lake City, UT figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 37 listings | $16,523 Salt Lake City, UT: $18,213 | 6.6% Salt Lake City, UT: 7.8% |
| 2 bedrooms 83 listings | $21,058 Salt Lake City, UT: $20,792 | 7.1% Salt Lake City, UT: 6.5% |
| 3 bedrooms 70 listings | $27,226 Salt Lake City, UT: $25,537 | 5.0% Salt Lake City, UT: 6.2% |
| 4+ bedrooms 70 listings | $50,716 Salt Lake City, UT: $41,885 | 7.0% Salt Lake City, UT: 7.1% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Millcreek and Holladay This area 264 listings | $29,939 | 55% | $255 | 6.4% |
| Salt Lake City, UT market 3,648 listings | $26,063 | 54% | $238 | 6.8% |
| Sugar House, Ballpark and South City 247 listings | $23,072 | 56% | $207 | 6.7% |
| South Salt Lake and Murray 171 listings | $24,589 | 58% | $208 | 7.1% |
| Central Salt Lake City 390 listings | $23,914 | 56% | $204 | 7.7% |
| Sandy and Midvale 266 listings | $26,858 | 51% | $254 | 6.8% |
BNBCalc splits the Salt Lake City, UT market into 24 areas drawn from local neighborhood and city boundaries, and counts each listing in the area that contains it.
Loading map…
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (264 in Millcreek and Holladay). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
These figures use BNBCalc's listing data as of October 6, 2026. They update when BNBCalc refreshes its market data each month.
The market page summarizes all of Salt Lake City, UT from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Millcreek and Holladay by bedroom count and performance level, see home prices, and browse its listings on the map.