Salt Lake City

As of May 2026, Ogden, Salt Lake City have 5,346 active Airbnb and VRBO listings. This represents a 4% decrease from the previous year.

The average Airbnb or VRBO in Salt Lake City generates $34K per year. High-performing properties earn $62K/year, while low-performing properties earn $14K/year. This significant delta suggests that revenue potential is heavily skewed toward top-tier units, indicating that market saturation among mediocre listings suppresses overall averages while elite properties capture outsized demand.

Average home prices in Salt Lake City vary by property size: 1-bedroom properties cost approximately $305K, 2-bedroom homes average $414K, 3-bedroom properties are around $507K, and 4+ bedroom homes average $580K. These prices reflect median home values across the Ogden, Salt Lake City area.

Airbnb and VRBO can be profitable in Salt Lake City, with an average gross yield of 6% across all properties. High-performing properties achieve yields up to 11%, which is considered good for short-term rental investment. The gap between average and high yields highlights that profitability is highly sensitive to operational efficiency rather than just market-wide conditions.

The average occupancy rate for Airbnbs and VRBOs in Salt Lake City is 42%. This occupancy level, combined with an average nightly rate of $200, results in a RevPAR (revenue per available room) of $65 per day.

4+ bedroom properties demonstrate the strongest performance in Salt Lake City, with an average gross yield of 9% and annual revenue of $57K. These properties balance purchase price ($580K), operating costs, and rental demand most effectively in the Salt Lake City market.

Short-term rental regulations vary by jurisdiction in the Salt Lake City area. Ogden: Moderate. Business license required, conditional use permit in most zones, safety inspections. Standard enforcement through complaints and inspections. Salt Lake City: Moderate. Business license and conditional use permit required, owner-occupancy mandate, unit caps per property. Enforcement through complaint-driven investigations and periodic audits. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Salt Lake City Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 4% year-over-year, while RevPAR has increased 3%. This indicates healthy demand growth outpacing supply. As the inventory pool shrinks, remaining operators benefit from increased pricing power, tightening the competitive landscape in favor of established listings.

Launch around December, 2-3 months before peak winter season (March peaks). This pre-peak timing lets you build reviews when competition is 10% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-November) when gaining traction is harder.

The most common amenities in Salt Lake City listings include: Air Conditioning (98%), Kitchen (96%), Tv (89%), Washing Machine (89%), Heating (74%). Amenities that boost revenue the most include Hot Tub, Washing Machine, Bbq, with Hot Tub properties earning approximately 45% more ($53K/year vs $37K/year).

Monthly estimated revenue per listing in Salt Lake City over the last 12 months: May: $2K, June: $2K, July: $2K, August: $2K, September: $2K, October: $2K, November: $1K, December: $2K, January: $2K, February: $3K, March: $3K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Salt Lake City is $200, up 19% year-over-year. By property size: 1-bedroom properties average $117/night, 2-bedroom properties average $156/night, 3-bedroom properties average $209/night, 4+ bedroom properties average $383/night. Rates peak in February and are lowest in May.

Guests in Salt Lake City book an average of 33 days in advance, down 11% from last year. By property size: 1-bedroom: 28 days, 2-bedroom: 33 days, 3-bedroom: 35 days, 4+ bedroom: 40 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Salt Lake City Airbnb and VRBO market has seen the following changes: supply declined 4%, revenue per listing increased 3%, occupancy fell 5%, average nightly rates increased 19%, and lead time decreased 11%. These metrics reflect a shift toward a high-rate, lower-occupancy environment where travelers book closer to arrival dates.

In Salt Lake City, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 30% higher occupancy than weekdays.