Salt Lake City, UT
Unlock the data for all Markets
Overview
Annual Rev
$39.4k
12 mo avg
↑9%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$197
12 mo avg
↑18%
from prior 12 mo
Lead time
36 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
$77
12 mo avg
↑6%
from prior 12 mo
Methodology note: Figures reflect Salt Lake City market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +22% $8,659/yr |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (6.3 nights)
2 bedrooms (6.1 nights)
3 bedrooms (6.0 nights)
1 bedroom (6.0 nights)
Cleaning fee by bedroom
4+ bedrooms ($217)
3 bedrooms ($136)
2 bedrooms ($98)
1 bedroom ($73)
Professional host share
Professionally managed (74%)
Independent hosts (26%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Salt Lake City going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending August 2026, the Salt Lake City market averaged 5,425 active Airbnb and VRBO listings, down 0% from a year earlier and up 12% over two years.
An average Salt Lake City listing earns $36K/year. High-performing listings earn $64K, while low-performing listings earn $14K.
Median Salt Lake City home prices by size are 1-bedroom $310K, 2-bedroom $415K, 3-bedroom $505K, and 4+ bedroom $576K.
Average gross yield is 6%, reaching 11% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Salt Lake City is 42%, producing RevPAR of $71 per available night.
4+ bedroom listings have the highest average gross yield at 10%. They average $60K/year in revenue against a $576K median purchase price.
Rules vary across Salt Lake City. Ogden: Moderate. Business license required, conditional use permit in some zones, 90-day owner-occupancy rule for whole-home rentals. Complaint-based enforcement, some hosts operate without permits. Salt Lake City: Moderate. Business license and short-term rental license required, owner-occupancy mandate for whole-home rentals, density limits in some neighborhoods. Enforcement improving but inconsistent, unlicensed hosts exist. Verify requirements for the property's jurisdiction.
The Salt Lake City Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 0% year-over-year, while RevPAR has increased 19%, suggesting demand is outpacing available supply.
RevPAR is highest in March and February; it is lowest in November and September.
The most common amenities are Air Conditioning (98%), Kitchen (97%), TV (97%). The strongest positive revenue associations are Washing Machine (+48%), Hot Tub (+36%), Bbq (+31%).
Average daily rate in Salt Lake City is $209, up 20% year-over-year. Rates peak in February and are lowest in November.
Guests in Salt Lake City book an average of 34 days in advance, down 1% from last year. Booking windows range from 29 days for 1-bedroom listings to 42 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 31% higher than weekday occupancy.