Salt Lake City, UT
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Annual revenue (actual)
$37.7k
12 mo avg
↑7%
from prior 12 mo
Occupancy rate
46%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$199
12 mo avg
↑17%
from prior 12 mo
Gross yield
6.2%
Current potential
↓0.0 pts
vs prior-year prices
Lead time
37 days
12 mo avg
↑2 days
from prior 12 mo
Revpar
$79
12 mo avg
↑11%
from prior 12 mo
Methodology note: Figures reflect Salt Lake City market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| West Salt Lake City | $33.3K 195 listings | 8.0% 195 listings |
| Central Salt Lake City | $29.6K 357 listings | 7.7% 357 listings |
| Ogden and Weber Corridor | $27.1K 230 listings | 7.6% 230 listings |
| South Salt Lake and Murray | $30.2K 156 listings | 7.1% 156 listings |
| West Valley and Taylorsville | $29.8K 129 listings | 7.0% 129 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +19% $7,170/yr |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (6.0 nights)
1 bedroom (5.8 nights)
2 bedrooms (5.7 nights)
4+ bedrooms (5.6 nights)
Studio (5.3 nights)
Cleaning fee by bedroom
4+ bedrooms ($216)
3 bedrooms ($135)
2 bedrooms ($98)
1 bedroom ($73)
Studio ($62)
Professional host share
Independent hosts (51%)
Professionally managed (49%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Salt Lake City going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Salt Lake City market averaged 5,445 active Airbnb and VRBO listings, up 0% from a year earlier and up 12% over two years.
An average Salt Lake City listing earns $35K/year. High-performing listings earn $63K, while low-performing listings earn $13K.
Median Salt Lake City home prices by size are 1-bedroom $304K, 2-bedroom $407K, 3-bedroom $499K, and 4+ bedroom $568K.
Average occupancy in Salt Lake City is 42%, producing RevPAR of $73 per available night.
Rules vary across Salt Lake City. Ogden: Moderate. Business license required, conditional use permit in some zones, 400-foot spacing rule between rentals. Moderate enforcement with complaint-based action. Salt Lake City: Moderate. Business license and conditional use permit required, owner-occupancy mandate, density caps by neighborhood, 280-foot spacing. Moderate enforcement, some unlicensed hosts operate but city responds to complaints. Verify requirements for the property's jurisdiction.
The Salt Lake City Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 0% year-over-year, while RevPAR has increased 22%, suggesting demand is outpacing available supply.
RevPAR is highest in March and February; it is lowest in November and October.
The most common amenities are Internet (99%), TV (98%), Air Conditioning (98%). The strongest positive revenue associations are Washing Machine (+40%), Hot Tub (+36%), Bbq (+29%).
Average daily rate in Salt Lake City is $211, up 19% year-over-year. Rates peak in February and are lowest in November.
Guests in Salt Lake City book an average of 34 days in advance, up 3% from last year. Booking windows range from 29 days for 1-bedroom listings to 42 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 33% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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