What Airbnb listings in East Rockford and Cherry Valley earn, how often they're booked, and how that compares with the rest of Rockford, IL.

Over the past 12 months, regularly available listings in East Rockford and Cherry Valley earned $29,198 on average, were booked for 56% of the nights they were open, and averaged $282 a night. The median gross yield, before expenses, is 15.9%.
Yearly revenue
$29,198
Occupancy
56%
Nightly rate
$282
Gross yield
15.9%
before expenses
Median of 85 listings
Active listings
122
East Rockford and Cherry Valley has higher occupancy than the wider Rockford market, but lower average booking revenue. Average occupancy was 56% of available nights, compared with 53% market-wide; average trailing-year revenue was $29,198 versus $30,781.
Larger homes deserve a separate look: listings with four or more bedrooms averaged $63,381 in trailing-year revenue. Bedroom mix can affect the area average, so compare similar listings when evaluating a purchase.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
Regularly available Airbnb listings in East Rockford and Cherry Valley earned an average of $29,198 over the past 12 months. That is 5% less than the Rockford, IL average of $30,781. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in East Rockford and Cherry Valley were booked for an average of 56% of the nights they were open for booking over the past 12 months. That is 3 points higher than the Rockford, IL average of 53%. Nights a host blocked off don't count.
The average nightly rate in East Rockford and Cherry Valley was $282 over the past 12 months, including cleaning fees. That is 8% lower than the Rockford, IL average of $305.
For homes with a matched home value, the median room-revenue potential in East Rockford and Cherry Valley is $29,966 a year and the median gross yield is 15.9%. Gross yield is 0.3 points lower than the Rockford, IL median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityOne-bedroom homes have the highest gross yield in East Rockford and Cherry Valley, at 30.9%. The table shows average yearly revenue and median gross yield for each home size, with the Rockford, IL figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 28 listings | $11,537 Rockford, IL: $14,739 | 30.9% Rockford, IL: 28.6% |
| 2 bedrooms 30 listings | $15,751 Rockford, IL: $21,001 | 15.6% Rockford, IL: 16.1% |
| 3 bedrooms 37 listings | $30,032 Rockford, IL: $30,204 | 15.9% Rockford, IL: 15.6% |
| 4+ bedrooms 26 listings | $63,381 Rockford, IL: $58,963 | 15.6% Rockford, IL: 16.5% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| East Rockford and Cherry Valley This area 122 listings | $29,198 | 56% | $282 | 15.9% |
| Rockford, IL market 492 listings | $30,781 | 53% | $305 | 16.2% |
| West Rockford and Western Edges 42 listings | $20,219 | 56% | $181 | 22.6% |
| Loves Park, Machesney Park and Northern Country 34 listings | $24,862 | 50% | $286 | 16.0% |
| Oregon, Byron and Rock River Country 36 listings | $24,142 | 56% | $235 | 14.0% |
| Crystal Lake, Algonquin and Southern McHenry 52 listings | $40,317 | 56% | $379 | 13.0% |
The Rockford, IL market includes 14 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (122 in East Rockford and Cherry Valley). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
Figures are current as of November 3, 2026 and refresh monthly.
The market page summarizes all of Rockford, IL from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare East Rockford and Cherry Valley by bedroom count and performance level, see home prices, and browse its listings on the map.