What Airbnb listings in Rocky Mount earn, how often they're booked, and how that compares with the rest of Raleigh, NC.
This area is part of the broader Raleigh, NC rental market. The map below defines the area used for these figures; market boundaries may include neighboring cities and towns.
Rocky Mount is one of 24 areas BNBCalc tracks in the Raleigh, NC market. Over the past 12 months, regularly available listings here earned $21,357 on average, were booked for 57% of the nights they were open, and averaged $203 a night. The median gross yield, before expenses, is 16.1%.
Yearly revenue
$21,357
Occupancy
57%
Nightly rate
$203
Gross yield
16.1%
before expenses
Median of 50 listings
Active listings
78
Regularly available Airbnb listings in Rocky Mount earned an average of $21,357 over the past 12 months. That is 20% less than the Raleigh, NC average of $26,685. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Rocky Mount were booked for an average of 57% of the nights they were open for booking over the past 12 months. That is 4 points higher than the Raleigh, NC average of 53%. Nights a host blocked off don't count.
The average nightly rate in Rocky Mount was $203 over the past 12 months, including cleaning fees. That is 19% lower than the Raleigh, NC average of $251.
For homes with a matched home value, the median room-revenue potential in Rocky Mount is $32,294 a year and the median gross yield is 16.1%. Gross yield is 6.9 points higher than the Raleigh, NC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityThe table shows average yearly revenue and median gross yield for each home size, with the Raleigh, NC figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 12 listings | $15,132 Raleigh, NC: $17,708 | Not enough data Raleigh, NC: 9.3% |
| 2 bedrooms 21 listings | $16,715 Raleigh, NC: $22,308 | 22.5% Raleigh, NC: 10.3% |
| 3 bedrooms 32 listings | $22,278 Raleigh, NC: $25,784 | 16.1% Raleigh, NC: 9.0% |
| 4+ bedrooms 12 listings | $34,238 Raleigh, NC: $42,151 | 11.8% Raleigh, NC: 8.5% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Rocky Mount This area 78 listings | $21,357 | 57% | $203 | 16.1% |
| Raleigh, NC market 2,444 listings | $26,685 | 53% | $251 | 9.2% |
| Lake Gaston 133 listings | $39,359 | 49% | $455 | 9.3% |
| Knightdale, Wendell & Zebulon 36 listings | $22,209 | 47% | $236 | 9.6% |
| Wake Forest 86 listings | $27,727 | 52% | $250 | 9.3% |
| Henderson & Kerr Lake 40 listings | $25,937 | 47% | $293 | 14.4% |
BNBCalc splits the Raleigh, NC market into 24 areas drawn from local neighborhood and city boundaries, and counts each listing in the area that contains it.
Loading map…
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (78 in Rocky Mount). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
These figures use BNBCalc's listing data as of October 6, 2026. They update when BNBCalc refreshes its market data each month.
The market page summarizes all of Raleigh, NC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Rocky Mount by bedroom count and performance level, see home prices, and browse its listings on the map.