Raleigh, NC
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Overview
Annual Rev
$35.8k
12 mo avg
↑4%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
$199
12 mo avg
↑18%
from prior 12 mo
Lead time
29 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
$70
12 mo avg
↓6%
from prior 12 mo
Methodology note: Figures reflect Raleigh market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +15% $5,368/yr |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.3 nights)
1 bedroom (6.0 nights)
3 bedrooms (5.9 nights)
4+ bedrooms (5.2 nights)
Cleaning fee by bedroom
4+ bedrooms ($204)
3 bedrooms ($135)
2 bedrooms ($105)
1 bedroom ($74)
Professional host share
Professionally managed (72%)
Independent hosts (28%)
Housing market signals
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Over the 12 months ending August 2026, the Raleigh market averaged 3,911 active Airbnb and VRBO listings, up 8% from a year earlier and up 50% over two years.
An average Raleigh listing earns $33K/year. High-performing listings earn $61K, while low-performing listings earn $11K.
Median Raleigh home prices by size are 1-bedroom $239K, 2-bedroom $230K, 3-bedroom $317K, and 4+ bedroom $429K.
Average gross yield is 9%, reaching 17% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Raleigh is 38%, producing RevPAR of $66 per available night.
2-bedroom listings have the highest average gross yield at 12%. They average $27K/year in revenue against a $230K median purchase price.
Rules vary across Raleigh. Raleigh: Moderate. Business license required, zoning compliance needed. No owner-occupancy mandate. Complaint-driven enforcement, moderately active. Durham: Lenient. Business license and permit required, but minimal restrictions. No density limits or occupancy rules. Light enforcement, mostly complaint-based. Chapel Hill: Moderate. Special use permit required in most zones, business license needed. 400-foot spacing rule between STRs. Moderate enforcement through complaints. Verify requirements for the property's jurisdiction.
The Raleigh Airbnb and VRBO market appears broadly balanced. Supply has grown 8% year-over-year, while RevPAR has increased 1%, showing no clear supply-demand imbalance.
RevPAR is highest in July and May; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), Internet (98%), Kitchen (97%). The strongest positive revenue associations are Lake Access (+62%), Air Conditioning (+51%), Washing Machine (+40%).
Average daily rate in Raleigh is $215, up 20% year-over-year. Rates peak in July and are lowest in January.
Guests in Raleigh book an average of 30 days in advance. Booking windows range from 24 days for 1-bedroom listings to 37 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 44% higher than weekday occupancy.