Southern Shores, Outer Banks Airbnb revenue and occupancy data
What Airbnb listings in Southern Shores earn, how often they're booked, and how that compares with the rest of Outer Banks, NC.
Over the past 12 months, regularly available listings in Southern Shores earned $40,069 on average, were booked for 51% of the nights they were open, and averaged $503 a night. The median gross yield, before expenses, is 9.1%.
Yearly revenue
$40,069
Occupancy
51%
Nightly rate
$503
Gross yield
9.1%
before expenses
Median of 116 listings
Active listings
143
My take on Southern Shores
Southern Shores averaged $40,069 in trailing-year booking revenue, not far above the Outer Banks, NC average of $38,323. Median annual room-revenue potential was $57,831, compared with $49,120 across the market, but that estimate comes from a different matched home-value sample.
The median potential gross yield was 9.1%, only slightly above the market, before expenses, financing and taxes. Potential is not revenue already earned, and neither area figure replaces a check of the asking price and comparable rentals for a specific property.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Southern Shores?
Regularly available Airbnb listings in Southern Shores earned an average of $40,069 over the past 12 months. That is 5% more than the Outer Banks, NC average of $38,323. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Southern Shores?
Listings in Southern Shores were booked for an average of 51% of the nights they were open for booking over the past 12 months. That is 1 points higher than the Outer Banks, NC average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Southern Shores?
The average nightly rate in Southern Shores was $503 over the past 12 months, including cleaning fees. That is 8% higher than the Outer Banks, NC average of $466.
Is an Airbnb in Southern Shores profitable?
For homes with a matched home value, the median room-revenue potential in Southern Shores is $57,831 a year and the median gross yield is 9.1%. Gross yield is 0.2 points higher than the Outer Banks, NC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Southern Shores by bedroom count?
Two-bedroom homes have the highest gross yield in Southern Shores, at 11.1%. The table shows average yearly revenue and median gross yield for each home size, with the Outer Banks, NC figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 15 listings | $24,998 Outer Banks, NC: $22,700 | 10.7% Outer Banks, NC: 9.9% |
| 2 bedrooms 8 listings | $26,146 Outer Banks, NC: $29,260 | 11.1% Outer Banks, NC: 10.7% |
| 3 bedrooms 30 listings | $43,120 Outer Banks, NC: $33,263 | 9.4% Outer Banks, NC: 9.3% |
| 4+ bedrooms 86 listings | $43,743 Outer Banks, NC: $47,933 | 8.2% Outer Banks, NC: 7.5% |
How does Southern Shores compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Southern Shores This area 143 listings | $40,069 | 51% | $503 | 9.1% |
| Outer Banks, NC market 4,577 listings | $38,323 | 50% | $466 | 8.9% |
| Kitty Hawk 273 listings | $37,885 | 50% | $440 | 8.2% |
| Duck 260 listings | $43,645 | 50% | $560 | 8.1% |
| Colington 87 listings | $32,036 | 51% | $354 | 9.2% |
| Kill Devil Hills 905 listings | $37,105 | 51% | $410 | 9.8% |
Where is Southern Shores?
The Outer Banks, NC market includes 24 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
Loading map…
About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (143 in Southern Shores). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Outer Banks, NC market page?
The market page summarizes all of Outer Banks, NC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Southern Shores
With BNBCalc Markets, compare Southern Shores by bedroom count and performance level, see home prices, and browse its listings on the map.