Nags Head, Outer Banks Airbnb revenue and occupancy data
What Airbnb listings in Nags Head earn, how often they're booked, and how that compares with the rest of Outer Banks, NC.
Over the past 12 months, regularly available listings in Nags Head earned $43,019 on average, were booked for 51% of the nights they were open, and averaged $514 a night. The median gross yield, before expenses, is 7.4%.
Yearly revenue
$43,019
Occupancy
51%
Nightly rate
$514
Gross yield
7.4%
before expenses
Median of 386 listings
Active listings
555
My take on Nags Head
Nags Head averaged $43,019 in trailing-year booking revenue, above the Outer Banks, NC average of $38,323. Yet its median potential gross yield was 7.4%, below the market’s 8.9%. Higher booking revenue does not necessarily mean a higher yield once home value enters the calculation.
The yield figure comes from a separate matched home-value sample and is before expenses, financing and taxes. It is not the return an owner keeps, so both the purchase price and rental comparables matter for an individual property.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Nags Head?
Regularly available Airbnb listings in Nags Head earned an average of $43,019 over the past 12 months. That is 12% more than the Outer Banks, NC average of $38,323. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Nags Head?
Listings in Nags Head were booked for an average of 51% of the nights they were open for booking over the past 12 months. That is 1 points higher than the Outer Banks, NC average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Nags Head?
The average nightly rate in Nags Head was $514 over the past 12 months, including cleaning fees. That is 10% higher than the Outer Banks, NC average of $466.
Is an Airbnb in Nags Head profitable?
For homes with a matched home value, the median room-revenue potential in Nags Head is $49,564 a year and the median gross yield is 7.4%. Gross yield is 1.5 points lower than the Outer Banks, NC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Nags Head by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Outer Banks, NC figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 5 listings | $38,398 Outer Banks, NC: $24,142 | – |
| 1 bedroom 49 listings | $26,166 Outer Banks, NC: $22,700 | Not enough data Outer Banks, NC: 9.9% |
| 2 bedrooms 46 listings | $29,211 Outer Banks, NC: $29,260 | 8.9% Outer Banks, NC: 10.7% |
| 3 bedrooms 156 listings | $32,025 Outer Banks, NC: $33,263 | 7.4% Outer Banks, NC: 9.3% |
| 4+ bedrooms 299 listings | $53,719 Outer Banks, NC: $47,933 | 6.5% Outer Banks, NC: 7.5% |
How does Nags Head compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Nags Head This area 555 listings | $43,019 | 51% | $514 | 7.4% |
| Outer Banks, NC market 4,577 listings | $38,323 | 50% | $466 | 8.9% |
| Kill Devil Hills 905 listings | $37,105 | 51% | $410 | 9.8% |
| Colington 87 listings | $32,036 | 51% | $354 | 9.2% |
| Roanoke Island 121 listings | $31,547 | 53% | $348 | 9.3% |
| South Nags Head & Whalebone 356 listings | $41,173 | 48% | $517 | 7.8% |
Where is Nags Head?
The Outer Banks, NC market includes 24 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
Loading map…
About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (555 in Nags Head). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Outer Banks, NC market page?
The market page summarizes all of Outer Banks, NC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Nags Head
With BNBCalc Markets, compare Nags Head by bedroom count and performance level, see home prices, and browse its listings on the map.