What Airbnb listings in Merced earn, how often they're booked, and how that compares with the rest of Modesto, CA.
This area is part of the broader Modesto, CA rental market. The map below defines the area used for these figures; market boundaries may include neighboring cities and towns.
Merced is one of 9 areas BNBCalc tracks in the Modesto, CA market. Over the past 12 months, regularly available listings here earned $21,388 on average, were booked for 52% of the nights they were open, and averaged $216 a night. The median gross yield, before expenses, is 8.2%.
Yearly revenue
$21,388
Occupancy
52%
Nightly rate
$216
Gross yield
8.2%
before expenses
Median of 51 listings
Active listings
79
Regularly available Airbnb listings in Merced earned an average of $21,388 over the past 12 months. That is 26% less than the Modesto, CA average of $29,093. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Merced were booked for an average of 52% of the nights they were open for booking over the past 12 months. That is about the same as the Modesto, CA average of 52%. Nights a host blocked off don't count.
The average nightly rate in Merced was $216 over the past 12 months, including cleaning fees. That is 22% lower than the Modesto, CA average of $276.
For homes with a matched home value, the median room-revenue potential in Merced is $29,585 a year and the median gross yield is 8.2%. Gross yield is 0.2 points lower than the Modesto, CA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityThe table shows average yearly revenue and median gross yield for each home size, with the Modesto, CA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 22 listings | $15,849 Modesto, CA: $17,101 | Not enough data Modesto, CA: 10.0% |
| 2 bedrooms 7 listings | $18,375 Modesto, CA: $22,706 | 10.0% Modesto, CA: 9.0% |
| 3 bedrooms 27 listings | $21,875 Modesto, CA: $29,097 | 7.1% Modesto, CA: 8.1% |
| 4+ bedrooms 22 listings | $27,598 Modesto, CA: $43,551 | 8.2% Modesto, CA: 8.1% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Merced This area 79 listings | $21,388 | 52% | $216 | 8.2% |
| Modesto, CA market 629 listings | $29,093 | 52% | $276 | 8.4% |
| Turlock 74 listings | $27,044 | 49% | $260 | 7.4% |
| Oakdale & Lake Don Pedro 36 listings | $27,260 | 52% | $259 | 7.5% |
| Modesto 117 listings | $24,642 | 56% | $213 | 8.7% |
| Manteca & Lathrop 57 listings | $33,240 | 50% | $327 | 7.2% |
BNBCalc splits the Modesto, CA market into 9 areas drawn from local neighborhood and city boundaries, and counts each listing in the area that contains it.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (79 in Merced). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
These figures use BNBCalc's listing data as of October 6, 2026. They update when BNBCalc refreshes its market data each month.
The market page summarizes all of Modesto, CA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Merced by bedroom count and performance level, see home prices, and browse its listings on the map.