What Airbnb listings in Monona and Lake Waubesa earn, how often they're booked, and how that compares with the rest of Madison, WI.
This area is part of the broader Madison, WI rental market. The map below defines the area used for these figures; market boundaries may include neighboring cities and towns.
Monona and Lake Waubesa is one of 14 areas BNBCalc tracks in the Madison, WI market. Over the past 12 months, regularly available listings here earned $36,574 on average, were booked for 45% of the nights they were open, and averaged $423 a night. The median gross yield, before expenses, is 11.9%.
Yearly revenue
$36,574
Occupancy
45%
Nightly rate
$423
Gross yield
11.9%
before expenses
Median of 39 listings
Active listings
42
Regularly available Airbnb listings in Monona and Lake Waubesa earned an average of $36,574 over the past 12 months. That is 11% more than the Madison, WI average of $32,843. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Monona and Lake Waubesa were booked for an average of 45% of the nights they were open for booking over the past 12 months. That is 6 points lower than the Madison, WI average of 51%. Nights a host blocked off don't count.
The average nightly rate in Monona and Lake Waubesa was $423 over the past 12 months, including cleaning fees. That is 22% higher than the Madison, WI average of $346.
For homes with a matched home value, the median room-revenue potential in Monona and Lake Waubesa is $48,282 a year and the median gross yield is 11.9%. Gross yield is 0.1 points higher than the Madison, WI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityThe table shows average yearly revenue and median gross yield for each home size, with the Madison, WI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 2 bedrooms 9 listings | $21,976 Madison, WI: $22,862 | 7.2% Madison, WI: 11.4% |
| 3 bedrooms 21 listings | $44,051 Madison, WI: $39,443 | 13.3% Madison, WI: 12.8% |
| 4+ bedrooms 8 listings | $41,864 Madison, WI: $54,327 | 13.5% Madison, WI: 15.0% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Monona and Lake Waubesa This area 42 listings | $36,574 | 45% | $423 | 11.9% |
| Madison, WI market 480 listings | $32,843 | 51% | $346 | 11.8% |
| Madison City 73 listings | $38,802 | 58% | $426 | 13.2% |
| Verona and Fitchburg 33 listings | $41,116 | 47% | $422 | 9.4% |
| Lake Mills and Cambridge 36 listings | $30,018 | 53% | $336 | 9.2% |
| Lake Koshkonong and Fort Atkinson 60 listings | $38,154 | 53% | $360 | 15.1% |
BNBCalc splits the Madison, WI market into 14 areas drawn from local neighborhood and city boundaries, and counts each listing in the area that contains it.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (42 in Monona and Lake Waubesa). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
These figures use BNBCalc's listing data as of October 6, 2026. They update when BNBCalc refreshes its market data each month.
The market page summarizes all of Madison, WI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Monona and Lake Waubesa by bedroom count and performance level, see home prices, and browse its listings on the map.