Madison, WI
Unlock the data for all Markets
Annual revenue (actual)
$47.4k
12 mo avg
↑13%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$277
12 mo avg
↑20%
from prior 12 mo
Gross yield
11.8%
Current potential
↓0.4 pts
vs prior-year prices
Lead time
42 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
$99
12 mo avg
↑19%
from prior 12 mo
Methodology note: Figures reflect Madison market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Lake Koshkonong and Fort Atkinson | $50.2K 50 listings | 15.1% 50 listings |
| Sun Prairie and Eastern Dane Country | $56.7K 16 listings | 13.9% 16 listings |
| Janesville and Rock County Country | $33.2K 17 listings | 13.7% 17 listings |
| Madison City | $51.9K 56 listings | 13.2% 56 listings |
| Monona and Lake Waubesa | $48.3K 39 listings | 11.9% 39 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +31% $14,694/yr |
| Sauna | 🔒 +2•% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.3 nights)
Studio (4.3 nights)
3 bedrooms (4.1 nights)
1 bedroom (3.9 nights)
4+ bedrooms (3.9 nights)
Cleaning fee by bedroom
4+ bedrooms ($172)
3 bedrooms ($132)
2 bedrooms ($78)
1 bedroom ($46)
Studio ($44)
Professional host share
Independent hosts (65%)
Professionally managed (35%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Madison going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Madison market averaged 757 active Airbnb and VRBO listings, down 4% from a year earlier and up 18% over two years.
An average Madison listing earns $43K/year. High-performing listings earn $102K, while low-performing listings earn $20K.
Median Madison home prices by size are 1-bedroom $232K, 2-bedroom $310K, 3-bedroom $417K, and 4+ bedroom $519K.
Average occupancy in Madison is 35%, producing RevPAR of $91 per available night.
Rules vary across Madison. Madison: Moderate. License required, owner-occupancy mandate for most zones, density limits in residential areas. Active enforcement with inspections and fines for violations. Wisconsin Dells: Lenient. Business tax certificate and room tax registration required. No owner-occupancy rules or rental caps. Light enforcement focused on tax collection. Lake Geneva: Moderate. License required, zoning compliance, inspection needed. No owner-occupancy mandate. Moderate enforcement through complaints and periodic checks. Verify requirements for the property's jurisdiction.
The Madison Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 4% year-over-year, while RevPAR has increased 24%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are Internet (99%), Air Conditioning (99%), Heating (97%). The strongest positive revenue associations are Air Conditioning (+93%), Hot Tub (+75%), Pool (+72%).
Average daily rate in Madison is $308, up 23% year-over-year. Rates peak in July and are lowest in February.
Guests in Madison book an average of 40 days in advance, up 1% from last year. Booking windows range from 33 days for 1-bedroom listings to 52 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 67% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
(0)
Filters (0)