What Airbnb listings in Jacksonville Area earn, how often they're booked, and how that compares with the rest of Little Rock, AR.
This area is part of the broader Little Rock, AR rental market. The map below defines the area used for these figures; market boundaries may include neighboring cities and towns.
Jacksonville Area is one of 17 areas BNBCalc tracks in the Little Rock, AR market. Over the past 12 months, regularly available listings here earned $16,904 on average, were booked for 49% of the nights they were open, and averaged $183 a night. The median gross yield, before expenses, is 11.3%.
Yearly revenue
$16,904
Occupancy
49%
Nightly rate
$183
Gross yield
11.3%
before expenses
Median of 22 listings
Active listings
24
Regularly available Airbnb listings in Jacksonville Area earned an average of $16,904 over the past 12 months. That is 15% less than the Little Rock, AR average of $19,927. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Jacksonville Area were booked for an average of 49% of the nights they were open for booking over the past 12 months. That is 2 points lower than the Little Rock, AR average of 51%. Nights a host blocked off don't count.
The average nightly rate in Jacksonville Area was $183 over the past 12 months, including cleaning fees. That is 4% lower than the Little Rock, AR average of $190.
For homes with a matched home value, the median room-revenue potential in Jacksonville Area is $19,954 a year and the median gross yield is 11.3%. Gross yield is 1.8 points lower than the Little Rock, AR median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityEvery row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Jacksonville Area This area 24 listings | $16,904 | 49% | $183 | 11.3% |
| Little Rock, AR market 683 listings | $19,927 | 51% | $190 | 13.1% |
| North Little Rock & East Pulaski 40 listings | $22,428 | 47% | $205 | 13.3% |
| Sherwood 46 listings | $15,944 | 55% | $158 | 12.9% |
| Downtown & Central Little Rock 107 listings | $20,396 | 52% | $187 | 13.9% |
| Midtown Little Rock 107 listings | $17,499 | 52% | $170 | 11.6% |
BNBCalc splits the Little Rock, AR market into 17 areas drawn from local neighborhood and city boundaries, and counts each listing in the area that contains it.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (24 in Jacksonville Area). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
These figures use BNBCalc's listing data as of October 5, 2026. They update when BNBCalc refreshes its market data each month.
The market page summarizes all of Little Rock, AR from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Jacksonville Area by bedroom count and performance level, see home prices, and browse its listings on the map.