What Airbnb listings in Maryville & Alcoa Area earn, how often they're booked, and how that compares with the rest of Knoxville, TN.
This area is part of the broader Knoxville, TN rental market. The map below defines the area used for these figures; market boundaries may include neighboring cities and towns.
Maryville & Alcoa Area is one of 37 areas BNBCalc tracks in the Knoxville, TN market. Over the past 12 months, regularly available listings here earned $23,110 on average, were booked for 55% of the nights they were open, and averaged $205 a night. The median gross yield, before expenses, is 10.2%.
Yearly revenue
$23,110
Occupancy
55%
Nightly rate
$205
Gross yield
10.2%
before expenses
Median of 73 listings
Active listings
106
Regularly available Airbnb listings in Maryville & Alcoa Area earned an average of $23,110 over the past 12 months. That is 21% less than the Knoxville, TN average of $29,338. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Maryville & Alcoa Area were booked for an average of 55% of the nights they were open for booking over the past 12 months. That is 6 points higher than the Knoxville, TN average of 49%. Nights a host blocked off don't count.
The average nightly rate in Maryville & Alcoa Area was $205 over the past 12 months, including cleaning fees. That is 31% lower than the Knoxville, TN average of $297.
For homes with a matched home value, the median room-revenue potential in Maryville & Alcoa Area is $33,353 a year and the median gross yield is 10.2%. Gross yield is 0.6 points lower than the Knoxville, TN median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityThe table shows average yearly revenue and median gross yield for each home size, with the Knoxville, TN figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 5 listings | $20,652 Knoxville, TN: $21,168 | – |
| 1 bedroom 22 listings | $19,782 Knoxville, TN: $18,496 | Not enough data Knoxville, TN: 10.5% |
| 2 bedrooms 43 listings | $22,436 Knoxville, TN: $24,249 | 11.8% Knoxville, TN: 12.2% |
| 3 bedrooms 32 listings | $24,101 Knoxville, TN: $28,341 | 9.7% Knoxville, TN: 10.1% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Maryville & Alcoa Area This area 106 listings | $23,110 | 55% | $205 | 10.2% |
| Knoxville, TN market 1,452 listings | $29,338 | 49% | $297 | 10.8% |
| South Knox Countryside 41 listings | $26,498 | 52% | $255 | 12.3% |
| Bearden & Rocky Hill Area 34 listings | $36,226 | 55% | $310 | 10.5% |
| Southern Blount Countryside 37 listings | $22,094 | 48% | $205 | 8.7% |
| South Knoxville Urban Area 96 listings | $27,707 | 49% | $267 | 11.4% |
BNBCalc splits the Knoxville, TN market into 37 areas drawn from local neighborhood and city boundaries, and counts each listing in the area that contains it. This area combines Maryville and Alcoa Area, so BNBCalc reports one set of figures for all of it.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (106 in Maryville & Alcoa Area). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
These figures use BNBCalc's listing data as of October 6, 2026. They update when BNBCalc refreshes its market data each month.
The market page summarizes all of Knoxville, TN from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Maryville & Alcoa Area by bedroom count and performance level, see home prices, and browse its listings on the map.