Question 1

How many Airbnb and VRBO listings are in Johnson City?

Accepted Answer

Over the 12 months ending September 2026, the Johnson City market averaged 1,120 active Airbnb and VRBO listings, up 13% from a year earlier and up 70% over two years.

Question 2

How much do Airbnbs and VRBOs make in Johnson City?

Accepted Answer

An average Johnson City listing earns $28K/year. High-performing listings earn $51K, while low-performing listings earn $9K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Johnson City?

Accepted Answer

Median Johnson City home prices by size are 2-bedroom $199K, 3-bedroom $307K, and 4+ bedroom $396K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Johnson City?

Accepted Answer

Average occupancy in Johnson City is 36%, producing RevPAR of $58 per available night.

Question 5

Are short-term rentals legal in Johnson City?

Accepted Answer

Rules vary across Johnson City. Johnson City: Strict. Registration required, owner-occupancy mandate, 90-day annual cap for non-owner-occupied. Active enforcement with violations tracked.
Boone: Strict. Permit required, owner-occupancy mandatory, density limits by zone. Active enforcement, many illegal operators shut down.
Asheville: Strict. Permit required, owner-occupancy rule, caps on permits, minimum parking. Active enforcement with complaint-driven investigations and fines. Verify requirements for the property's jurisdiction.

Question 6

Is the Johnson City Airbnb and VRBO market oversaturated?

Accepted Answer

The Johnson City Airbnb and VRBO market appears broadly balanced. Supply has grown 13% year-over-year, while RevPAR has increased 1%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Johnson City?

Accepted Answer

RevPAR is highest in July and June; it is lowest in January and February.

Question 8

Which Airbnb and VRBO amenities matter most in Johnson City?

Accepted Answer

The most common amenities are Internet (99%), TV (97%), Air Conditioning (97%). The strongest positive revenue associations are Internet (+83%), Washing Machine (+49%), TV (+46%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Johnson City?

Accepted Answer

Average daily rate in Johnson City is $197, up 19% year-over-year. Rates peak in July and are lowest in March.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Johnson City?

Accepted Answer

Guests in Johnson City book an average of 31 days in advance, up 2% from last year. Booking windows range from 25 days for 1-bedroom listings to 41 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Johnson City?

Accepted Answer

Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 48% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Bluff City & Boone Lake Country	$41.4K 48 listings	12.1% 48 listings
2.Rogersville & Hawkins County Countryside	$25.2K 23 listings	11.7% 23 listings
3.Kingsport & Nearby Countryside	$27.4K 75 listings	11.3% 75 listings
4.Johnson City & Boones Creek	$28.4K 148 listings	11.1% 148 listings
5.Elizabethton & Watauga Valley	$26.3K 43 listings	10.9% 43 listings
6.Greeneville & Greene County Countryside	$25.6K 44 listings	10.6% 44 listings
7.Jonesborough & Limestone Countryside	$28.0K 27 listings	8.8% 27 listings