Helena, MT Airbnb revenue and occupancy data
What Airbnb listings in Helena earn, how often they're booked, and how that compares with the rest of Helena, MT.
Over the past 12 months, regularly available listings in Helena earned $23,630 on average, were booked for 53% of the nights they were open, and averaged $219 a night. The median gross yield, before expenses, is 8.4%.
Yearly revenue
$23,630
Occupancy
53%
Nightly rate
$219
Gross yield
8.4%
before expenses
Median of 155 listings
Active listings
174
My take on Helena
In Helena, three-bedroom listings averaged $31,375 in trailing-year booking revenue, versus $19,755 for two-bedroom listings. The corresponding median potential gross yields were 8.5% and 7.5%, respectively.
The gaps make bedroom count useful when selecting comparable listings within these qualifying groups. Yield uses a separate matched home-value sample and is before expenses, financing and taxes. These figures do not show what adding a bedroom would earn on a particular property.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Helena?
Regularly available Airbnb listings in Helena earned an average of $23,630 over the past 12 months. That is 2% less than the Helena, MT average of $24,097. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Helena?
Listings in Helena were booked for an average of 53% of the nights they were open for booking over the past 12 months. That is 2 points higher than the Helena, MT average of 51%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Helena?
The average nightly rate in Helena was $219 over the past 12 months, including cleaning fees. That is 13% lower than the Helena, MT average of $251.
Is an Airbnb in Helena profitable?
For homes with a matched home value, the median room-revenue potential in Helena is $28,057 a year and the median gross yield is 8.4%. Gross yield is 0.1 points lower than the Helena, MT median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Helena by bedroom count?
Homes with four or more bedrooms have the highest gross yield in Helena, at 10.3%. The table shows average yearly revenue and median gross yield for each home size, with the Helena, MT figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 60 listings | $16,626 Helena, MT: $16,462 | 8.7% Helena, MT: 8.7% |
| 2 bedrooms 59 listings | $19,755 Helena, MT: $19,946 | 7.5% Helena, MT: 8.0% |
| 3 bedrooms 38 listings | $31,375 Helena, MT: $29,291 | 8.5% Helena, MT: 8.4% |
| 4+ bedrooms 16 listings | $46,710 Helena, MT: $42,170 | 10.3% Helena, MT: 10.6% |
How does Helena compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Helena This area 174 listings | $23,630 | 53% | $219 | 8.4% |
| Helena, MT market 529 listings | $24,097 | 51% | $251 | 8.5% |
| Helena Valley 51 listings | $28,668 | 54% | $304 | 9.5% |
| Wolf Creek & Craig Country 40 listings | $31,652 | 49% | $391 | 8.0% |
| Cascade Country 22 listings | $26,917 | 52% | $333 | 9.8% |
| Butte 79 listings | $20,751 | 49% | $220 | 10.3% |
Where is Helena?
The Helena, MT market includes 13 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (174 in Helena). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 2, 2026 and refresh monthly.
Why are these figures different from the Helena, MT market page?
The market page summarizes all of Helena, MT from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Helena
With BNBCalc Markets, compare Helena by bedroom count and performance level, see home prices, and browse its listings on the map.