Salem & Northern Lake Country, Greenville Airbnb revenue and occupancy data
What Airbnb listings in Salem & Northern Lake Country earn, how often they're booked, and how that compares with the rest of Greenville, SC.
Over the past 12 months, regularly available listings in Salem & Northern Lake Country earned $31,922 on average, were booked for 47% of the nights they were open, and averaged $320 a night. The median gross yield, before expenses, is 5.9%.
Yearly revenue
$31,922
Occupancy
47%
Nightly rate
$320
Gross yield
5.9%
before expenses
Median of 24 listings
Active listings
28
My take on Salem & Northern Lake Country
Salem & Northern Lake Country has higher median annual room-revenue potential than Greenville, SC: $40,920 versus $32,695. But its median potential gross yield is lower, at 5.9% versus 11.5% marketwide.
Gross yield puts revenue potential in the context of matched home values, and it is before expenses, financing and taxes. Higher revenue potential alone therefore isn't enough to judge a purchase. Check the property's price, comparable rentals and operating costs rather than treating the area figures as a return estimate.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Salem & Northern Lake Country?
Regularly available Airbnb listings in Salem & Northern Lake Country earned an average of $31,922 over the past 12 months. That is 15% more than the Greenville, SC average of $27,743. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Salem & Northern Lake Country?
Listings in Salem & Northern Lake Country were booked for an average of 47% of the nights they were open for booking over the past 12 months. That is 4 points lower than the Greenville, SC average of 51%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Salem & Northern Lake Country?
The average nightly rate in Salem & Northern Lake Country was $320 over the past 12 months, including cleaning fees. That is 17% higher than the Greenville, SC average of $274.
Is an Airbnb in Salem & Northern Lake Country profitable?
For homes with a matched home value, the median room-revenue potential in Salem & Northern Lake Country is $40,920 a year and the median gross yield is 5.9%. Gross yield is 5.6 points lower than the Greenville, SC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow does Salem & Northern Lake Country compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Salem & Northern Lake Country This area 28 listings | $31,922 | 47% | $320 | 5.9% |
| Greenville, SC market 2,274 listings | $27,743 | 51% | $274 | 11.5% |
| Keowee Key 59 listings | $25,989 | 52% | $265 | 11.0% |
| Six Mile & East Lake Keowee Surroundings 43 listings | $51,088 | 47% | $525 | 13.5% |
| West Lake Keowee–Seneca & West Union Surroundings 112 listings | $45,137 | 43% | $547 | 8.7% |
| Pickens & Table Rock Foothills 47 listings | $22,411 | 49% | $211 | 10.2% |
Where is Salem & Northern Lake Country?
The Greenville, SC market includes 36 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Salem and Northern Lake Country together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (28 in Salem & Northern Lake Country). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Greenville, SC market page?
The market page summarizes all of Greenville, SC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Salem & Northern Lake Country
With BNBCalc Markets, compare Salem & Northern Lake Country by bedroom count and performance level, see home prices, and browse its listings on the map.