What Airbnb listings in Plano earn, how often they're booked, and how that compares with the rest of Dallas, TX.
This area is part of the broader Dallas, TX rental market. The map below defines the area used for these figures; market boundaries may include neighboring cities and towns.
Plano is one of 51 areas BNBCalc tracks in the Dallas, TX market. Over the past 12 months, regularly available listings here earned $40,645 on average, were booked for 52% of the nights they were open, and averaged $362 a night. The median gross yield, before expenses, is 11.4%.
Yearly revenue
$40,645
Occupancy
52%
Nightly rate
$362
Gross yield
11.4%
before expenses
Median of 181 listings
Active listings
252
Regularly available Airbnb listings in Plano earned an average of $40,645 over the past 12 months. That is 18% more than the Dallas, TX average of $34,428. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Plano were booked for an average of 52% of the nights they were open for booking over the past 12 months. That is 2 points higher than the Dallas, TX average of 50%. Nights a host blocked off don't count.
The average nightly rate in Plano was $362 over the past 12 months, including cleaning fees. That is 12% higher than the Dallas, TX average of $322.
For homes with a matched home value, the median room-revenue potential in Plano is $53,771 a year and the median gross yield is 11.4%. Gross yield is 1.1 points lower than the Dallas, TX median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityThe table shows average yearly revenue and median gross yield for each home size, with the Dallas, TX figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 5 listings | $57,574 Dallas, TX: $25,636 | – |
| 1 bedroom 41 listings | $19,670 Dallas, TX: $19,555 | Not enough data Dallas, TX: 14.5% |
| 2 bedrooms 21 listings | $26,092 Dallas, TX: $25,071 | 12.2% Dallas, TX: 12.1% |
| 3 bedrooms 65 listings | $32,549 Dallas, TX: $33,581 | 10.9% Dallas, TX: 12.2% |
| 4+ bedrooms 120 listings | $54,039 Dallas, TX: $53,686 | 11.6% Dallas, TX: 12.3% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Plano This area 252 listings | $40,645 | 52% | $362 | 11.4% |
| Dallas, TX market 7,989 listings | $34,428 | 50% | $322 | 12.5% |
| Far North Dallas 123 listings | $35,214 | 58% | $310 | 15.3% |
| Richardson 161 listings | $39,412 | 54% | $345 | 12.0% |
| Frisco 274 listings | $33,830 | 52% | $324 | 9.2% |
| Addison, Carrollton & Farmers Branch 122 listings | $35,093 | 54% | $312 | 14.6% |
BNBCalc splits the Dallas, TX market into 51 areas drawn from local neighborhood and city boundaries, and counts each listing in the area that contains it.
Loading map…
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (252 in Plano). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
These figures use BNBCalc's listing data as of October 6, 2026. They update when BNBCalc refreshes its market data each month.
The market page summarizes all of Dallas, TX from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Plano by bedroom count and performance level, see home prices, and browse its listings on the map.