Massillon and Western Stark, Canton Airbnb revenue and occupancy data
What Airbnb listings in Massillon and Western Stark earn, how often they're booked, and how that compares with the rest of Canton, OH.
Over the past 12 months, regularly available listings in Massillon and Western Stark earned $24,285 on average, were booked for 53% of the nights they were open, and averaged $239 a night. The median gross yield, before expenses, is 14.0%.
Yearly revenue
$24,285
Occupancy
53%
Nightly rate
$239
Gross yield
14.0%
before expenses
Median of 63 listings
Active listings
78
My take on Massillon and Western Stark
Massillon and Western Stark books a larger share of available nights than the wider Canton, OH market without matching its revenue. Average occupancy is 53% versus 49%, while average trailing-year booking revenue is $24,285 versus $27,267.
The lower average nightly rate is worth examining in comparable listings, but these averages do not prove why revenue is lower. Check achievable rates and the nights you plan to offer rather than treating the higher occupancy figure as a reason to assume above-market revenue.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Massillon and Western Stark?
Regularly available Airbnb listings in Massillon and Western Stark earned an average of $24,285 over the past 12 months. That is 11% less than the Canton, OH average of $27,267. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Massillon and Western Stark?
Listings in Massillon and Western Stark were booked for an average of 53% of the nights they were open for booking over the past 12 months. That is 4 points higher than the Canton, OH average of 49%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Massillon and Western Stark?
The average nightly rate in Massillon and Western Stark was $239 over the past 12 months, including cleaning fees. That is 9% lower than the Canton, OH average of $264.
Is an Airbnb in Massillon and Western Stark profitable?
For homes with a matched home value, the median room-revenue potential in Massillon and Western Stark is $25,092 a year and the median gross yield is 14.0%. Gross yield is 1.3 points lower than the Canton, OH median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Massillon and Western Stark by bedroom count?
One-bedroom homes have the highest gross yield in Massillon and Western Stark, at 17.3%. The table shows average yearly revenue and median gross yield for each home size, with the Canton, OH figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 14 listings | $22,288 Canton, OH: $23,517 | 17.3% Canton, OH: 18.1% |
| 2 bedrooms 31 listings | $17,109 Canton, OH: $24,765 | 13.7% Canton, OH: 15.3% |
| 3 bedrooms 18 listings | $23,518 Canton, OH: $26,995 | 12.8% Canton, OH: 15.2% |
| 4+ bedrooms 14 listings | $43,395 Canton, OH: $39,834 | 13.2% Canton, OH: 14.0% |
How does Massillon and Western Stark compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Massillon and Western Stark This area 78 listings | $24,285 | 53% | $239 | 14.0% |
| Canton, OH market 1,136 listings | $27,267 | 49% | $264 | 15.3% |
| Canton and Canton South 40 listings | $29,126 | 49% | $258 | 16.3% |
| Portage Lakes, Southern Summit and Portage County 69 listings | $32,772 | 52% | $292 | 19.0% |
| North Canton and Northern Stark 67 listings | $26,428 | 54% | $282 | 15.7% |
| Berlin and Walnut Creek Country 261 listings | $33,198 | 45% | $311 | 11.7% |
Where is Massillon and Western Stark?
The Canton, OH market includes 18 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (78 in Massillon and Western Stark). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 1, 2026 and refresh monthly.
Why are these figures different from the Canton, OH market page?
The market page summarizes all of Canton, OH from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Massillon and Western Stark
With BNBCalc Markets, compare Massillon and Western Stark by bedroom count and performance level, see home prices, and browse its listings on the map.