Question 1

How many Airbnb and VRBO listings are in Branson?

Accepted Answer

Over the 12 months ending September 2026, the Branson market averaged 13,467 active Airbnb and VRBO listings, up 7% from a year earlier and up 45% over two years.

Question 2

How much do Airbnbs and VRBOs make in Branson?

Accepted Answer

An average Branson listing earns $38K/year. High-performing listings earn $84K, while low-performing listings earn $15K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Branson?

Accepted Answer

Median Branson home prices by size are 1-bedroom $122K, 2-bedroom $178K, 3-bedroom $238K, and 4+ bedroom $450K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Branson?

Accepted Answer

Average occupancy in Branson is 32%, producing RevPAR of $85 per available night.

Question 5

Are short-term rentals legal in Branson?

Accepted Answer

Rules vary across Branson. Branson: Lenient. Business license required, sales tax collection. Minimal enforcement, tourism-friendly approach.
Springfield: Lenient. Business license and sales tax registration needed. Light enforcement, many operate informally.
Eureka Springs: Moderate. Business license, lodging tax required, zoning restrictions in historic areas. Moderate enforcement with occasional complaints-based action. Verify requirements for the property's jurisdiction.

Question 6

Is the Branson Airbnb and VRBO market oversaturated?

Accepted Answer

The Branson Airbnb and VRBO market appears broadly balanced. Supply has grown 7% year-over-year, while RevPAR has increased 8%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Branson?

Accepted Answer

RevPAR is highest in July and June; it is lowest in February and January.

Question 8

Which Airbnb and VRBO amenities matter most in Branson?

Accepted Answer

The most common amenities are Air Conditioning (100%), TV (98%), Internet (98%). The strongest positive revenue associations are Bbq (+51%), Washing Machine (+50%), Internet (+42%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Branson?

Accepted Answer

Average daily rate in Branson is $259, up 15% year-over-year. Rates peak in July and are lowest in February.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Branson?

Accepted Answer

Guests in Branson book an average of 39 days in advance, up 2% from last year. Booking windows range from 31 days for 1-bedroom listings to 54 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Branson?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 76% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Hollister & Ridgedale	$55.7K 264 listings	17.4% 264 listings
2.Joplin & Southwest Missouri	$22.7K 183 listings	14.2% 183 listings
3.Buffalo River & Harrison	$30.7K 23 listings	13.7% 23 listings
4.Branson & Highway 76	$29.0K 1,995 listings	13.4% 1,995 listings
5.Mountain Home & Twin Lakes	$30.8K 102 listings	12.7% 102 listings
6.Indian Point, Branson West & Kimberling City	$26.7K 1,169 listings	12.5% 1,169 listings
7.Russellville & Arkansas River Valley	$24.7K 46 listings	12.0% 46 listings
8.Eureka Springs & Surrounding Countryside	$35.5K 307 listings	11.9% 307 listings
9.Forsyth & Eastern Taney County	$26.6K 146 listings	11.9% 146 listings
10.Mountain View & Upper White River	$26.9K 51 listings	11.8% 51 listings
11.Shell Knob & West Table Rock	$31.3K 181 listings	11.6% 181 listings