Columbia, Bowling Green Airbnb revenue and occupancy data
What Airbnb listings in Columbia earn, how often they're booked, and how that compares with the rest of Bowling Green, KY.
Over the past 12 months, regularly available listings in Columbia earned $18,619 on average, were booked for 44% of the nights they were open, and averaged $188 a night. The median gross yield, before expenses, is 13.7%.
Yearly revenue
$18,619
Occupancy
44%
Nightly rate
$188
Gross yield
13.7%
before expenses
Median of 20 listings
Active listings
32
My take on Columbia
Columbia is closer to the wider market on potential gross yield than on booking revenue. Average trailing-year booking revenue is $18,619, versus $23,885 across Bowling Green, KY, while median potential gross yield is 13.7%, close to the market's 14.1%. The narrow yield gap means the revenue shortfall is not the whole investment case. Gross yield measures revenue potential relative to home value, before expenses, financing and taxes—not an owner's realized return.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Columbia?
Regularly available Airbnb listings in Columbia earned an average of $18,619 over the past 12 months. That is 22% less than the Bowling Green, KY average of $23,885. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Columbia?
Listings in Columbia were booked for an average of 44% of the nights they were open for booking over the past 12 months. That is 2 points lower than the Bowling Green, KY average of 46%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Columbia?
The average nightly rate in Columbia was $188 over the past 12 months, including cleaning fees. That is 23% lower than the Bowling Green, KY average of $245.
Is an Airbnb in Columbia profitable?
For homes with a matched home value, the median room-revenue potential in Columbia is $23,927 a year and the median gross yield is 13.7%. Gross yield is 0.4 points lower than the Bowling Green, KY median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Columbia by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Bowling Green, KY figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 9 listings | $15,155 Bowling Green, KY: $14,908 | Not enough data Bowling Green, KY: 13.0% |
| 2 bedrooms 12 listings | $18,512 Bowling Green, KY: $21,101 | 18.0% Bowling Green, KY: 16.3% |
| 3 bedrooms 10 listings | $18,469 Bowling Green, KY: $24,767 | 11.4% Bowling Green, KY: 13.3% |
How does Columbia compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Columbia This area 32 listings | $18,619 | 44% | $188 | 13.7% |
| Bowling Green, KY market 558 listings | $23,885 | 46% | $245 | 14.1% |
| Lake Cumberland 52 listings | $27,854 | 42% | $313 | 15.3% |
| Dale Hollow Lake & Burkesville 21 listings | $21,060 | 43% | $240 | 17.0% |
| Glasgow 30 listings | $19,046 | 50% | $181 | 12.2% |
| Cave City & Horse Cave 47 listings | $21,976 | 52% | $188 | 17.3% |
Where is Columbia?
The Bowling Green, KY market includes 8 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (32 in Columbia). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Bowling Green, KY market page?
The market page summarizes all of Bowling Green, KY from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Columbia
With BNBCalc Markets, compare Columbia by bedroom count and performance level, see home prices, and browse its listings on the map.