Bowling Green & Franklin, KY Airbnb revenue and occupancy data

What Airbnb listings in Bowling Green & Franklin earn, how often they're booked, and how that compares with the rest of Bowling Green, KY.

Parker Place

Editorial direction

Parker Place

Co-founder & CTO, BNBCalc

Over the past 12 months, regularly available listings in Bowling Green & Franklin earned $20,428 on average, were booked for 46% of the nights they were open, and averaged $208 a night. The median gross yield, before expenses, is 12.3%.

Yearly revenue

$20,428

Occupancy

46%

Nightly rate

$208

Gross yield

12.3%

before expenses

Median of 138 listings

Active listings

171

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My take on Bowling Green & Franklin

Three-bedroom revenue in Bowling Green & Franklin is close to the wider market, even though the area's overall average is lower. Average trailing-year booking revenue for the area is $20,428, compared with $23,885 across Bowling Green, KY.

Three-bedroom listings average $25,154 in trailing-year booking revenue, nearly level with $24,767 for the same size across the market. Use bedroom-matched comparables rather than applying the overall area revenue gap to a three-bedroom property.

Commentary uses groups of at least 20 listings. Tables may include smaller groups.

How much do Airbnb hosts make in Bowling Green & Franklin?

Regularly available Airbnb listings in Bowling Green & Franklin earned an average of $20,428 over the past 12 months. That is 14% less than the Bowling Green, KY average of $23,885. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.

What is the Airbnb occupancy rate in Bowling Green & Franklin?

Listings in Bowling Green & Franklin were booked for an average of 46% of the nights they were open for booking over the past 12 months. That is about the same as the Bowling Green, KY average of 46%. Nights a host blocked off don't count.

How much does an Airbnb cost per night in Bowling Green & Franklin?

The average nightly rate in Bowling Green & Franklin was $208 over the past 12 months, including cleaning fees. That is 15% lower than the Bowling Green, KY average of $245.

Is an Airbnb in Bowling Green & Franklin profitable?

For homes with a matched home value, the median room-revenue potential in Bowling Green & Franklin is $22,865 a year and the median gross yield is 12.3%. Gross yield is 1.8 points lower than the Bowling Green, KY median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.

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How much do Airbnb hosts make in Bowling Green & Franklin by bedroom count?

One-bedroom homes have the highest gross yield in Bowling Green & Franklin, at 12.9%. The table shows average yearly revenue and median gross yield for each home size, with the Bowling Green, KY figure for the same size under each one.

Average yearly revenue and median gross yield by bedroom count in Bowling Green & Franklin, with Bowling Green, KY figures
BedroomsYearly revenueGross yield
1 bedroom

43 listings

$12,388

Bowling Green, KY: $14,908

12.9%

Bowling Green, KY: 13.0%

2 bedrooms

60 listings

$17,356

Bowling Green, KY: $21,101

11.4%

Bowling Green, KY: 16.3%

3 bedrooms

42 listings

$25,154

Bowling Green, KY: $24,767

12.8%

Bowling Green, KY: 13.3%

4+ bedrooms

22 listings

$36,558

Bowling Green, KY: $38,079

10.1%

Bowling Green, KY: 12.2%

How does Bowling Green & Franklin compare with nearby areas?

Every row uses the same method and data date. Nearby areas link to their own pages.

Average yearly revenue, occupancy and nightly rate, and median gross yield, in Bowling Green & Franklin, the Bowling Green, KY market and nearby areas
AreaYearly revenueOccupancyNightly rateGross yield
Bowling Green & Franklin

This area

171 listings

$20,42846%$20812.3%
Bowling Green, KY market

558 listings

$23,88546%$24514.1%
Mammoth Cave & Nolin Lake

96 listings

$27,22044%$26418.8%
Barren River Lake

75 listings

$27,88148%$29915.1%
Cave City & Horse Cave

47 listings

$21,97652%$18817.3%
Glasgow

30 listings

$19,04650%$18112.2%

Where is Bowling Green & Franklin?

The Bowling Green, KY market includes 8 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Bowling Green and Franklin together.

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About these figures

How is yearly revenue measured?

It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.

How is occupancy measured?

For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.

How is the nightly rate measured?

It is the average price per booked night over the past 12 months, including cleaning fees.

What is room-revenue potential?

It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.

What is gross yield?

For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.

Which listings are included?

Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (171 in Bowling Green & Franklin). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.

How current is this data?

Figures are current as of November 3, 2026 and refresh monthly.

Why are these figures different from the Bowling Green, KY market page?

The market page summarizes all of Bowling Green, KY from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.

What can't these figures tell me?

They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.

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Go deeper on Bowling Green & Franklin

With BNBCalc Markets, compare Bowling Green & Franklin by bedroom count and performance level, see home prices, and browse its listings on the map.

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