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Unlocking Investment Potential: A Guide to Rental Properties in San Juan County, NM

Jeremy Werden

Written by:

Jeremy Werden

June 26, 2024

San Juan County, NM

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Reveal your property’s rental profitability

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Introduction

Investing in rental properties can be a lucrative venture when done correctly. A good rental property typically has several key characteristics: it's located in a desirable area, it attracts reliable tenants, and it offers a good return on investment (ROI). The importance of location cannot be overstated; it influences everything from tenant demand to rental rates. San Juan County, New Mexico, offers a unique blend of opportunities for real estate investors due to its diverse neighborhoods, rich cultural heritage, and growing economy. This guide will provide an in-depth look at some of the best areas in San Juan County to consider for rental property investments.

Best Neighborhoods and Areas in San Juan County, NM

1. Farmington

Grades:

  • Convenience: B+
  • Tourist Attractions: A
  • Things to Do: A-
  • Average Home Prices: B
  • Return on Investment: A-
  • Proximity to Work-Related Travel: B+
  • X-Factor: A

Farmington, the largest city in San Juan County, is a prime location for rental property investments due to its mix of amenities and attractions.

Convenience: Farmington offers a range of shopping centers, grocery stores, and services, making it highly convenient for residents. The city has a robust public transportation system and is well-connected by major highways.

Tourist Attractions: Home to the Aztec Ruins National Monument and the Four Corners region, Farmington attracts a steady stream of tourists. The Bisti/De-Na-Zin Wilderness is also a significant draw for nature enthusiasts.

Things to Do: The city boasts various recreational opportunities, including golf courses, parks, and cultural events. The Animas River provides excellent fishing and boating opportunities.

Average Home Prices: The average home price in Farmington is moderate, making it accessible for investors looking for good deals. The real estate market here has shown steady appreciation over the years.

Return on Investment: With a consistent demand for rental properties, Farmington offers a solid ROI. The city’s growth in industries such as energy and healthcare supports a stable rental market.

Proximity to Work-Related Travel: Farmington is close to the San Juan Regional Medical Center, convention centers, and sports venues, making it convenient for professionals and families.

X-Factor: Farmington's unique blend of cultural heritage, natural beauty, and economic growth makes it a highly desirable location for tenants and investors alike.

2. Aztec

Grades:

  • Convenience: B
  • Tourist Attractions: A
  • Things to Do: B+
  • Average Home Prices: B+
  • Return on Investment: B+
  • Proximity to Work-Related Travel: B
  • X-Factor: A-

Aztec is known for its historical significance and charming small-town feel, making it an attractive location for rental property investments.

Convenience: While smaller than Farmington, Aztec offers essential services and amenities, including grocery stores, schools, and healthcare facilities. The town is well-connected to major roads leading to nearby cities.

Tourist Attractions: Aztec Ruins National Monument is a major tourist attraction. The town also hosts several annual events that draw visitors from around the region.

Things to Do: Aztec offers outdoor activities such as hiking, fishing, and camping, particularly in the nearby Aztec Ruins and Animas River areas.

Average Home Prices: Home prices in Aztec are relatively affordable, providing a good entry point for new investors. The market has shown modest appreciation, ensuring a steady investment growth.

Return on Investment: The ROI in Aztec is solid, with a stable rental market supported by the town's attractions and amenities. The demand for rental properties is consistent, though not as high as in larger cities.

Proximity to Work-Related Travel: Proximity to Farmington and its amenities makes Aztec a convenient location for commuters. However, the town itself lacks major employment hubs.

X-Factor: Aztec's rich history and vibrant community events make it a unique and appealing place to live, attracting a mix of tenants who appreciate the small-town charm and historical significance.

3. Bloomfield

Grades:

  • Convenience: B
  • Tourist Attractions: B+
  • Things to Do: B
  • Average Home Prices: A-
  • Return on Investment: B+
  • Proximity to Work-Related Travel: B
  • X-Factor: B+

Bloomfield offers a more suburban feel with a strong sense of community, making it another attractive option for rental property investments.

Convenience: Bloomfield provides basic amenities such as shopping centers, schools, and healthcare services. The town is connected to major highways, offering easy access to nearby cities.

Tourist Attractions: While not as tourist-heavy as Farmington or Aztec, Bloomfield is close to the Salmon Ruins and the Chaco Culture National Historical Park, which attract history buffs and outdoor enthusiasts.

Things to Do: The town offers various recreational activities, including parks, community events, and access to outdoor adventures in nearby natural areas.

Average Home Prices: Home prices in Bloomfield are generally lower than in Farmington, providing a cost-effective option for investors. The real estate market is stable, with gradual appreciation.

Return on Investment: Bloomfield offers a reasonable ROI with a steady demand for rental properties. The town's proximity to larger cities helps maintain rental demand.

Proximity to Work-Related Travel: While Bloomfield lacks major employment centers, its location between Farmington and Aztec makes it convenient for commuters.

X-Factor: Bloomfield's community-oriented atmosphere and proximity to historical sites give it a unique charm, making it a desirable place for families and individuals seeking a quieter lifestyle.

4. Kirtland

Grades:

  • Convenience: B-
  • Tourist Attractions: B
  • Things to Do: B-
  • Average Home Prices: B+
  • Return on Investment: B
  • Proximity to Work-Related Travel: B
  • X-Factor: B

Kirtland is a smaller community that offers a more rural lifestyle with close ties to the agricultural industry.

Convenience: Kirtland offers basic amenities and services but lacks the extensive options found in larger cities. However, it provides a peaceful living environment.

Tourist Attractions: The area is close to the Navajo Nation and offers cultural attractions related to Native American heritage. It also provides access to outdoor activities.

Things to Do: Recreational opportunities include hiking, fishing, and exploring local cultural sites. The community hosts several local events and festivals throughout the year.

Average Home Prices: Home prices in Kirtland are relatively low, making it an affordable option for investors. The market is stable, with slow but steady appreciation.

Return on Investment: The ROI in Kirtland is moderate, with a consistent but limited demand for rental properties. The area's rural nature attracts tenants seeking a quieter lifestyle.

Proximity to Work-Related Travel: Kirtland's location provides reasonable access to Farmington and other nearby employment centers, making it suitable for commuters.

X-Factor: Kirtland's rural charm and close-knit community make it unique, appealing to tenants looking for a peaceful, country-style living experience.

Conclusion

San Juan County, NM, offers a variety of opportunities for real estate investors looking to invest in rental properties. Each area within the county has its unique characteristics and advantages, making it important to carefully consider your investment goals and the needs of potential tenants. Whether you prefer the bustling city life of Farmington or the serene, rural charm of Kirtland, San Juan County has something to offer every investor.

⚡️
Reveal your property’s rental profitability

Buy this property and list it on Airbnb.