Question 1

How many Airbnb and VRBO listings are in Sevierville?

Accepted Answer

Over the 12 months ending September 2026, the Sevierville market averaged 25,666 active Airbnb and VRBO listings, up 16% from a year earlier and up 40% over two years.

Question 2

How much do Airbnbs and VRBOs make in Sevierville?

Accepted Answer

An average Sevierville listing earns $68K/year. High-performing listings earn $127K, while low-performing listings earn $26K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Sevierville?

Accepted Answer

Median Sevierville home prices by size are 1-bedroom $361K, 2-bedroom $323K, 3-bedroom $373K, and 4+ bedroom $577K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Sevierville?

Accepted Answer

Average occupancy in Sevierville is 43%, producing RevPAR of $151 per available night.

Question 5

Are short-term rentals legal in Sevierville?

Accepted Answer

Rules vary across Sevierville. Sevierville: Lenient. Business license required, no owner-occupancy rules, no density limits. Minimal enforcement, thriving STR market.
Pigeon Forge: Lenient. Business license and safety inspection required, no occupancy restrictions, no caps. Light enforcement, STRs widely accepted.
Gatlinburg: Lenient. Business license and fire inspection required, zoning compliance needed, no owner-occupancy rules. Minimal enforcement, tourism-focused economy welcomes STRs. Verify requirements for the property's jurisdiction.

Question 6

Is the Sevierville Airbnb and VRBO market oversaturated?

Accepted Answer

The Sevierville Airbnb and VRBO market appears broadly balanced. Supply has grown 16% year-over-year, while RevPAR has increased 12%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Sevierville?

Accepted Answer

RevPAR is highest in July and June; it is lowest in February and January.

Question 8

Which Airbnb and VRBO amenities matter most in Sevierville?

Accepted Answer

The most common amenities are Air Conditioning (99%), TV (98%), Internet (97%). The strongest positive revenue associations are Washing Machine (+58%), Pool (+37%), Ev Charger (+37%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Sevierville?

Accepted Answer

Average daily rate in Sevierville is $340, up 10% year-over-year. Rates peak in July and are lowest in February.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Sevierville?

Accepted Answer

Guests in Sevierville book an average of 46 days in advance, up 6% from last year. Booking windows range from 39 days for 1-bedroom listings to 58 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Sevierville?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 49% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Newport & Cocke County	$28.8K 20 listings	13.8% 20 listings
2.Gatlinburg Mountain Cabins	$60.8K 1,127 listings	11.3% 1,127 listings
3.Dollywood & Upper Middle Creek	$51.9K 1,388 listings	11.1% 1,388 listings
4.Cosby & Foothills	$33.5K 132 listings	10.8% 132 listings
5.Wears Valley & Bluff Mountain	$54.3K 4,483 listings	10.6% 4,483 listings
6.Sevierville	$44.1K 592 listings	9.7% 592 listings
7.Pittman Center & Greenbrier	$46.6K 1,557 listings	9.7% 1,557 listings
8.East Sevierville Cabins	$42.4K 1,262 listings	9.6% 1,262 listings
9.Pigeon Forge	$43.0K 2,736 listings	9.4% 2,736 listings
10.Gatlinburg	$46.7K 2,653 listings	9.0% 2,653 listings
11.Douglas Lake & Dandridge	$40.9K 519 listings	8.7% 519 listings
12.Townsend & Tuckaleechee Cove	$32.1K 396 listings	7.7% 396 listings