Question 1

How many Airbnb and VRBO listings are in Saugatuck?

Accepted Answer

Over the 12 months ending September 2026, the Saugatuck market averaged 2,812 active Airbnb and VRBO listings, up 10% from a year earlier and up 30% over two years.

Question 2

How much do Airbnbs and VRBOs make in Saugatuck?

Accepted Answer

An average Saugatuck listing earns $59K/year. High-performing listings earn $120K, while low-performing listings earn $31K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Saugatuck?

Accepted Answer

Median Saugatuck home prices by size are 1-bedroom $311K, 2-bedroom $288K, 3-bedroom $292K, and 4+ bedroom $446K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Saugatuck?

Accepted Answer

Average occupancy in Saugatuck is 32%, producing RevPAR of $124 per available night.

Question 5

Are short-term rentals legal in Saugatuck?

Accepted Answer

Rules vary across Saugatuck. Saugatuck: Moderate. Permit required, safety inspections, parking rules. Zoning restrictions in residential areas. Enforcement present but manageable for compliant hosts.
Holland: Moderate. Registration required, occupancy limits, parking standards. No owner-occupancy mandate. Complaint-driven enforcement, relatively active in residential zones.
South Haven: Strict. Permit required, strict density limits by zone, some areas prohibited entirely. Active enforcement with inspections and fines for violations. Verify requirements for the property's jurisdiction.

Question 6

Is the Saugatuck Airbnb and VRBO market oversaturated?

Accepted Answer

The Saugatuck Airbnb and VRBO market appears broadly balanced. Supply has grown 10% year-over-year, while RevPAR has increased 26%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Saugatuck?

Accepted Answer

RevPAR is highest in July and August; it is lowest in February and January.

Question 8

Which Airbnb and VRBO amenities matter most in Saugatuck?

Accepted Answer

The most common amenities are Internet (99%), Air Conditioning (99%), Kitchen (98%). The strongest positive revenue associations are Washing Machine (+99%), Internet (+75%), TV (+51%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Saugatuck?

Accepted Answer

Average daily rate in Saugatuck is $454, up 16% year-over-year. Rates peak in July and are lowest in March.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Saugatuck?

Accepted Answer

Guests in Saugatuck book an average of 47 days in advance, up 9% from last year. Booking windows range from 41 days for 1-bedroom listings to 54 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Saugatuck?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 64% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Lake Michigan Beach and Hagar	$49.5K 57 listings	19.6% 57 listings
2.Van Buren Inland Lakes	$46.1K 51 listings	19.3% 51 listings
3.Paw Paw Lake Region	$43.8K 41 listings	19.2% 41 listings
4.Laketown and Holland South Shore	$73.5K 49 listings	19.0% 49 listings
5.Allegan and Inland Country	$48.1K 24 listings	17.0% 24 listings
6.Saugatuck Township South	$77.6K 33 listings	16.9% 33 listings
7.Ganges Coast and Country	$65.9K 54 listings	16.8% 54 listings
8.South Haven North Side	$78.3K 90 listings	16.1% 90 listings
9.South Haven and Covert Country	$78.5K 31 listings	16.1% 31 listings
10.Fennville and Country	$57.5K 28 listings	15.0% 28 listings
11.South Haven South Side	$67.0K 205 listings	14.4% 205 listings
12.Holland North Shore	$57.0K 58 listings	14.2% 58 listings
13.Holland and Eastern Country	$40.7K 59 listings	13.6% 59 listings
14.Casco Shore and Country	$69.9K 88 listings	13.4% 88 listings
15.Douglas and West Saugatuck	$67.5K 97 listings	12.5% 97 listings
16.Saugatuck East Bank	$46.7K 203 listings	11.5% 203 listings
17.Saugatuck Township North	$52.4K 77 listings	8.6% 77 listings