Question 1

How many Airbnb and VRBO listings are in Santa Fe?

Accepted Answer

Over the 12 months ending September 2026, the Santa Fe market averaged 1,973 active Airbnb and VRBO listings, down 4% from a year earlier.

Question 2

How much do Airbnbs and VRBOs make in Santa Fe?

Accepted Answer

An average Santa Fe listing earns $61K/year. High-performing listings earn $118K, while low-performing listings earn $23K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Santa Fe?

Accepted Answer

Median Santa Fe home prices by size are 1-bedroom $342K, 2-bedroom $450K, 3-bedroom $541K, and 4+ bedroom $822K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Santa Fe?

Accepted Answer

Average occupancy in Santa Fe is 42%, producing RevPAR of $128 per available night.

Question 5

Are short-term rentals legal in Santa Fe?

Accepted Answer

Rules vary across Santa Fe. Santa Fe: Moderate. Business registration required, conditional use permit in some zones, 2% lodgers tax. Enforcement exists but inconsistent; many operate without permits.
Los Alamos: Lenient. Business license and lodgers tax required. No owner-occupancy rules or density caps. Light enforcement, primarily tax-focused.
Taos: Moderate. Business registration, lodgers tax, zoning compliance required. No owner-occupancy mandate. Moderate enforcement through complaints and tax audits. Verify requirements for the property's jurisdiction.

Question 6

Is the Santa Fe Airbnb and VRBO market oversaturated?

Accepted Answer

The Santa Fe Airbnb and VRBO market appears broadly balanced. Supply has declined 4% year-over-year, while RevPAR has decreased 1%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Santa Fe?

Accepted Answer

RevPAR is highest in September and July; it is lowest in January and February.

Question 8

Which Airbnb and VRBO amenities matter most in Santa Fe?

Accepted Answer

The most common amenities are Heating (98%), Internet (98%), Kitchen (98%). The strongest positive revenue associations are TV (+55%), Washing Machine (+38%), Hot Tub (+38%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Santa Fe?

Accepted Answer

Average daily rate in Santa Fe is $359, up 6% year-over-year. Rates peak in August and are lowest in February.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Santa Fe?

Accepted Answer

Guests in Santa Fe book an average of 46 days in advance, up 2% from last year. Booking windows range from 39 days for 1-bedroom listings to 63 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Santa Fe?

Accepted Answer

Booking demand is highest on Friday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 31% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Santa Fe Southside	$44.6K 123 listings	10.3% 123 listings
2.Cerrillos and Southwest County	$41.0K 23 listings	9.9% 23 listings
3.Historic Santa Fe and Eastside	$57.8K 531 listings	9.8% 531 listings
4.Tesuque and Northern Foothills	$73.1K 106 listings	9.6% 106 listings
5.Midtown and Northwest Santa Fe	$45.1K 544 listings	8.9% 544 listings
6.Eldorado and Southeast County	$44.8K 99 listings	8.2% 99 listings