What Airbnb listings in Downtown Richmond & Shockoe earn, how often they're booked, and how that compares with the rest of Richmond, VA.
This area is part of the broader Richmond, VA rental market. The map below defines the area used for these figures; market boundaries may include neighboring cities and towns.
Downtown Richmond & Shockoe is one of 37 areas BNBCalc tracks in the Richmond, VA market. Over the past 12 months, regularly available listings here earned $26,633 on average, were booked for 49% of the nights they were open, and averaged $239 a night. The median gross yield, before expenses, is 8.5%.
Yearly revenue
$26,633
Occupancy
49%
Nightly rate
$239
Gross yield
8.5%
before expenses
Median of 84 listings
Active listings
97
Regularly available Airbnb listings in Downtown Richmond & Shockoe earned an average of $26,633 over the past 12 months. That is 29% less than the Richmond, VA average of $37,596. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Downtown Richmond & Shockoe were booked for an average of 49% of the nights they were open for booking over the past 12 months. That is 4 points lower than the Richmond, VA average of 53%. Nights a host blocked off don't count.
The average nightly rate in Downtown Richmond & Shockoe was $239 over the past 12 months, including cleaning fees. That is 32% lower than the Richmond, VA average of $351.
For homes with a matched home value, the median room-revenue potential in Downtown Richmond & Shockoe is $24,676 a year and the median gross yield is 8.5%. Gross yield is 2.8 points lower than the Richmond, VA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityThe table shows average yearly revenue and median gross yield for each home size, with the Richmond, VA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 57 listings | $19,416 Richmond, VA: $19,876 | 8.2% Richmond, VA: 9.3% |
| 2 bedrooms 22 listings | $24,425 Richmond, VA: $25,044 | 8.6% Richmond, VA: 12.7% |
| 3 bedrooms 8 listings | $38,771 Richmond, VA: $33,495 | 14.5% Richmond, VA: 12.2% |
| 4+ bedrooms 8 listings | $73,500 Richmond, VA: $68,700 | Not enough data Richmond, VA: 11.1% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Downtown Richmond & Shockoe This area 97 listings | $26,633 | 49% | $239 | 8.5% |
| Richmond, VA market 1,283 listings | $37,596 | 53% | $351 | 11.3% |
| The Fan & Central Richmond 155 listings | $31,950 | 55% | $273 | 10.0% |
| Manchester & South Richmond 60 listings | $30,018 | 54% | $250 | 17.0% |
| North Richmond 64 listings | $35,654 | 55% | $291 | 14.3% |
| Museum District & Carytown Area 50 listings | $32,404 | 59% | $293 | 10.6% |
BNBCalc splits the Richmond, VA market into 37 areas drawn from local neighborhood and city boundaries, and counts each listing in the area that contains it. This area combines Downtown Richmond and Shockoe, so BNBCalc reports one set of figures for all of it.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (97 in Downtown Richmond & Shockoe). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
These figures use BNBCalc's listing data as of October 6, 2026. They update when BNBCalc refreshes its market data each month.
The market page summarizes all of Richmond, VA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Downtown Richmond & Shockoe by bedroom count and performance level, see home prices, and browse its listings on the map.