What Airbnb listings in Norman & OU Area earn, how often they're booked, and how that compares with the rest of Oklahoma City, OK.
This area is part of the broader Oklahoma City, OK rental market. The map below defines the area used for these figures; market boundaries may include neighboring cities and towns.
Norman & OU Area is one of 14 areas BNBCalc tracks in the Oklahoma City, OK market. Over the past 12 months, regularly available listings here earned $22,465 on average, were booked for 46% of the nights they were open, and averaged $237 a night. The median gross yield, before expenses, is 13.4%.
Yearly revenue
$22,465
Occupancy
46%
Nightly rate
$237
Gross yield
13.4%
before expenses
Median of 203 listings
Active listings
208
Regularly available Airbnb listings in Norman & OU Area earned an average of $22,465 over the past 12 months. That is 3% more than the Oklahoma City, OK average of $21,871. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Norman & OU Area were booked for an average of 46% of the nights they were open for booking over the past 12 months. That is 5 points lower than the Oklahoma City, OK average of 51%. Nights a host blocked off don't count.
The average nightly rate in Norman & OU Area was $237 over the past 12 months, including cleaning fees. That is 13% higher than the Oklahoma City, OK average of $210.
For homes with a matched home value, the median room-revenue potential in Norman & OU Area is $26,889 a year and the median gross yield is 13.4%. Gross yield is 0.5 points lower than the Oklahoma City, OK median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityOne-bedroom homes have the highest gross yield in Norman & OU Area, at 20.8%. The table shows average yearly revenue and median gross yield for each home size, with the Oklahoma City, OK figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 27 listings | $18,024 Oklahoma City, OK: $13,743 | 20.8% Oklahoma City, OK: 17.1% |
| 2 bedrooms 60 listings | $19,386 Oklahoma City, OK: $18,103 | 16.1% Oklahoma City, OK: 15.5% |
| 3 bedrooms 84 listings | $22,480 Oklahoma City, OK: $22,188 | 12.1% Oklahoma City, OK: 13.0% |
| 4+ bedrooms 37 listings | $30,668 Oklahoma City, OK: $35,965 | 9.8% Oklahoma City, OK: 11.2% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Norman & OU Area This area 208 listings | $22,465 | 46% | $237 | 13.4% |
| Oklahoma City, OK market 1,890 listings | $21,871 | 51% | $210 | 13.9% |
| Moore & South Metro 49 listings | $24,005 | 48% | $245 | 12.7% |
| South Oklahoma City 49 listings | $20,252 | 51% | $188 | 16.8% |
| Midwest City & East Metro 92 listings | $18,876 | 54% | $168 | 15.6% |
| Downtown & Central Oklahoma City 313 listings | $20,502 | 51% | $187 | 16.4% |
BNBCalc splits the Oklahoma City, OK market into 14 areas drawn from local neighborhood and city boundaries, and counts each listing in the area that contains it. This area combines Norman and OU Area, so BNBCalc reports one set of figures for all of it.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (208 in Norman & OU Area). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
These figures use BNBCalc's listing data as of October 6, 2026. They update when BNBCalc refreshes its market data each month.
The market page summarizes all of Oklahoma City, OK from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Norman & OU Area by bedroom count and performance level, see home prices, and browse its listings on the map.