Question 1

How many Airbnb and VRBO listings are in Mount Juliet?

Accepted Answer

Over the 12 months ending September 2026, the Mount Juliet market averaged 846 active Airbnb and VRBO listings, down 3% from a year earlier and up 50% over two years.

Question 2

How much do Airbnbs and VRBOs make in Mount Juliet?

Accepted Answer

An average Mount Juliet listing earns $42K/year. High-performing listings earn $88K, while low-performing listings earn $14K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Mount Juliet?

Accepted Answer

Median Mount Juliet home prices by size are 2-bedroom $282K, 3-bedroom $373K, and 4+ bedroom $533K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Mount Juliet?

Accepted Answer

Average occupancy in Mount Juliet is 36%, producing RevPAR of $90 per available night.

Question 5

Are short-term rentals legal in Mount Juliet?

Accepted Answer

Rules vary across Mount Juliet. Nashville: Strict. Owner-occupancy required (must live on-site 270+ days), permit mandatory, density caps by district. Active enforcement with significant fines and permit revocations.
Mount Juliet: Moderate. Business license required, zoning restrictions apply. Enforcement exists but less aggressive than Nashville.
Murfreesboro: Moderate. Permit and inspections required, owner-occupancy mandate. Moderate enforcement with compliance checks.
Franklin: Strict. Owner-occupancy required, conditional use permit needed, strict zoning limits. Active enforcement with regular violations pursued. Verify requirements for the property's jurisdiction.

Question 6

Is the Mount Juliet Airbnb and VRBO market oversaturated?

Accepted Answer

The Mount Juliet Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 3% year-over-year, while RevPAR has increased 13%, suggesting demand is outpacing available supply.

Question 7

When is peak season for Airbnbs and VRBOs in Mount Juliet?

Accepted Answer

RevPAR is highest in June and July; it is lowest in January and February.

Question 8

Which Airbnb and VRBO amenities matter most in Mount Juliet?

Accepted Answer

The most common amenities are Air Conditioning (99%), Internet (99%), TV (97%). The strongest positive revenue associations are Internet (+62%), Air Conditioning (+60%), Hot Tub (+45%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Mount Juliet?

Accepted Answer

Average daily rate in Mount Juliet is $281, up 14% year-over-year. Rates peak in June and are lowest in January.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Mount Juliet?

Accepted Answer

Guests in Mount Juliet book an average of 39 days in advance, up 6% from last year. Booking windows range from 27 days for 1-bedroom listings to 55 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Mount Juliet?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 58% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.La Vergne	$45.8K 23 listings	12.0% 23 listings
2.Portland & Northwestern Countryside	$32.5K 27 listings	10.7% 27 listings
3.Hendersonville & Surrounding Countryside	$54.2K 59 listings	10.1% 59 listings
4.Hermitage & Eastern Nashville Fringe	$39.1K 22 listings	9.8% 22 listings
5.Mount Juliet & Surrounding Wilson County	$49.9K 56 listings	9.8% 56 listings
6.Lebanon & Wilson Countryside	$33.0K 56 listings	8.7% 56 listings
7.Gallatin & Surrounding Countryside	$39.8K 74 listings	8.3% 74 listings
8.Old Hickory	$34.3K 29 listings	7.6% 29 listings