Question 1

How many Airbnb and VRBO listings are in Missoula?

Accepted Answer

Over the 12 months ending September 2026, the Missoula market averaged 1,200 active Airbnb and VRBO listings, down 2% from a year earlier and up 22% over two years.

Question 2

How much do Airbnbs and VRBOs make in Missoula?

Accepted Answer

An average Missoula listing earns $35K/year. High-performing listings earn $65K, while low-performing listings earn $15K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Missoula?

Accepted Answer

Median Missoula home prices by size are 1-bedroom $356K, 2-bedroom $438K, 3-bedroom $572K, and 4+ bedroom $731K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Missoula?

Accepted Answer

Average occupancy in Missoula is 33%, producing RevPAR of $70 per available night.

Question 5

Are short-term rentals legal in Missoula?

Accepted Answer

Rules vary across Missoula. Missoula: Moderate. Business license required, zoning restrictions apply, primary residence requirement for most zones. Enforcement exists but inconsistent; some non-compliant hosts operate.
Whitefish: Strict. Permit required, owner-occupancy mandate, strict caps on non-owner-occupied STRs, residential zone restrictions. Active enforcement with violations pursued.
Flathead Lake: Lenient. County regulations minimal, business license needed. Enforcement light; many operate without oversight in unincorporated areas. Verify requirements for the property's jurisdiction.

Question 6

Is the Missoula Airbnb and VRBO market oversaturated?

Accepted Answer

The Missoula Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 2% year-over-year, while RevPAR has increased 11%, suggesting demand is outpacing available supply.

Question 7

When is peak season for Airbnbs and VRBOs in Missoula?

Accepted Answer

RevPAR is highest in July and June; it is lowest in January and February.

Question 8

Which Airbnb and VRBO amenities matter most in Missoula?

Accepted Answer

The most common amenities are Kitchen (98%), Heating (98%), Internet (97%). The strongest positive revenue associations are Internet (+58%), Washing Machine (+54%), TV (+50%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Missoula?

Accepted Answer

Average daily rate in Missoula is $281, up 19% year-over-year. Rates peak in June and are lowest in March.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Missoula?

Accepted Answer

Guests in Missoula book an average of 39 days in advance, up 1% from last year. Booking windows range from 33 days for 1-bedroom listings to 49 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Missoula?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 50% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Riverfront & Rose Park	$37.5K 95 listings	9.0% 95 listings
2.University District	$38.7K 41 listings	8.8% 41 listings
3.Downtown & North Missoula	$38.8K 113 listings	8.7% 113 listings
4.South & West Missoula	$50.8K 37 listings	8.5% 37 listings
5.Frenchtown, Huson & Northwest Missoula	$46.9K 28 listings	8.0% 28 listings
6.Philipsburg & Flint Creek Valley	$31.5K 35 listings	7.8% 35 listings
7.Franklin to the Fort	$33.6K 81 listings	7.8% 81 listings
8.Alberton, Superior & St. Regis	$28.0K 29 listings	7.5% 29 listings
9.Hamilton & Corvallis	$32.8K 66 listings	6.7% 66 listings
10.Stevensville & Victor	$34.9K 45 listings	6.2% 45 listings
11.Plains, Paradise & Thompson Falls	$22.0K 22 listings	5.9% 22 listings