What Airbnb listings in Overton and Heart of Lubbock earn, how often they're booked, and how that compares with the rest of Lubbock, TX.
This area is part of the broader Lubbock, TX rental market. The map below defines the area used for these figures; market boundaries may include neighboring cities and towns.
Overton and Heart of Lubbock is one of 9 areas BNBCalc tracks in the Lubbock, TX market. Over the past 12 months, regularly available listings here earned $21,148 on average, were booked for 50% of the nights they were open, and averaged $203 a night. The median gross yield, before expenses, is 22.8%.
Yearly revenue
$21,148
Occupancy
50%
Nightly rate
$203
Gross yield
22.8%
before expenses
Median of 36 listings
Active listings
67
Regularly available Airbnb listings in Overton and Heart of Lubbock earned an average of $21,148 over the past 12 months. That is 13% less than the Lubbock, TX average of $24,255. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Overton and Heart of Lubbock were booked for an average of 50% of the nights they were open for booking over the past 12 months. That is 1 points lower than the Lubbock, TX average of 51%. Nights a host blocked off don't count.
The average nightly rate in Overton and Heart of Lubbock was $203 over the past 12 months, including cleaning fees. That is 10% lower than the Lubbock, TX average of $226.
For homes with a matched home value, the median room-revenue potential in Overton and Heart of Lubbock is $26,764 a year and the median gross yield is 22.8%. Gross yield is 6.2 points higher than the Lubbock, TX median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityThe table shows average yearly revenue and median gross yield for each home size, with the Lubbock, TX figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 23 listings | $15,680 Lubbock, TX: $14,953 | Not enough data |
| 2 bedrooms 17 listings | $16,749 Lubbock, TX: $18,965 | 21.2% Lubbock, TX: 19.8% |
| 3 bedrooms 19 listings | $23,744 Lubbock, TX: $23,613 | 23.1% Lubbock, TX: 15.4% |
| 4+ bedrooms 8 listings | $40,046 Lubbock, TX: $40,652 | Not enough data Lubbock, TX: 14.1% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Overton and Heart of Lubbock This area 67 listings | $21,148 | 50% | $203 | 22.8% |
| Lubbock, TX market 672 listings | $24,255 | 51% | $226 | 16.6% |
| Tech Terrace and West Central Lubbock 147 listings | $21,713 | 49% | $208 | 15.5% |
| Central Lubbock South of 34th Street 117 listings | $25,994 | 51% | $236 | 19.6% |
| West and North Lubbock 111 listings | $24,035 | 55% | $210 | 15.3% |
| South Lubbock 140 listings | $27,004 | 48% | $258 | 13.6% |
BNBCalc splits the Lubbock, TX market into 9 areas drawn from local neighborhood and city boundaries, and counts each listing in the area that contains it.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (67 in Overton and Heart of Lubbock). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
These figures use BNBCalc's listing data as of October 6, 2026. They update when BNBCalc refreshes its market data each month.
The market page summarizes all of Lubbock, TX from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Overton and Heart of Lubbock by bedroom count and performance level, see home prices, and browse its listings on the map.