What Airbnb listings in Salem earn, how often they're booked, and how that compares with the rest of Boston, MA.
This area is part of the broader Boston, MA rental market. The map below defines the area used for these figures; market boundaries may include neighboring cities and towns.
Salem is one of 48 areas BNBCalc tracks in the Boston, MA market. Over the past 12 months, regularly available listings here earned $40,674 on average, were booked for 54% of the nights they were open, and averaged $419 a night. The median gross yield, before expenses, is 11.6%.
Yearly revenue
$40,674
Occupancy
54%
Nightly rate
$419
Gross yield
11.6%
before expenses
Median of 174 listings
Active listings
181
Regularly available Airbnb listings in Salem earned an average of $40,674 over the past 12 months. That is 6% less than the Boston, MA average of $43,500. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Salem were booked for an average of 54% of the nights they were open for booking over the past 12 months. That is 2 points lower than the Boston, MA average of 56%. Nights a host blocked off don't count.
The average nightly rate in Salem was $419 over the past 12 months, including cleaning fees. That is about the same as the Boston, MA average of $421.
For homes with a matched home value, the median room-revenue potential in Salem is $60,193 a year and the median gross yield is 11.6%. Gross yield is 3.4 points higher than the Boston, MA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityOne-bedroom homes have the highest gross yield in Salem, at 12.2%. The table shows average yearly revenue and median gross yield for each home size, with the Boston, MA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 54 listings | $33,049 Boston, MA: $31,684 | 12.2% Boston, MA: 9.1% |
| 2 bedrooms 74 listings | $39,935 Boston, MA: $39,899 | 12.0% Boston, MA: 7.9% |
| 3 bedrooms 37 listings | $42,394 Boston, MA: $49,723 | 9.5% Boston, MA: 7.7% |
| 4+ bedrooms 14 listings | $69,396 Boston, MA: $71,688 | 11.7% Boston, MA: 7.8% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Salem This area 181 listings | $40,674 | 54% | $419 | 11.6% |
| Boston, MA market 3,952 listings | $43,500 | 56% | $421 | 8.2% |
| Marblehead 97 listings | $42,445 | 52% | $462 | 8.4% |
| Lynn & Swampscott 64 listings | $41,174 | 54% | $406 | 10.2% |
| Beverly, Peabody & Danvers 75 listings | $32,491 | 50% | $321 | 6.9% |
| Revere, Chelsea & Winthrop 118 listings | $31,697 | 52% | $318 | 8.0% |
BNBCalc splits the Boston, MA market into 48 areas drawn from local neighborhood and city boundaries, and counts each listing in the area that contains it.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (181 in Salem). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
These figures use BNBCalc's listing data as of October 6, 2026. They update when BNBCalc refreshes its market data each month.
The market page summarizes all of Boston, MA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Salem by bedroom count and performance level, see home prices, and browse its listings on the map.