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Airbnb Fresno, California: Market Data, Laws & Investor Guide

Jeremy Werden

Written by:

Jeremy Werden

August 16, 2024

Fresno, California

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Reveal your property's rental profitability

Buy this property and list it on Airbnb.

Fresno, California has emerged as a highly attractive market for Airbnb hosts looking to start or expand their short-term rental business in 2024. This vibrant city in the heart of California's Central Valley offers a unique blend of agricultural charm, proximity to stunning national parks, and a growing demand for flexible, home-like accommodations.

The Airbnb market in Fresno has experienced significant growth in recent years, with an impressive 82% year-over-year increase in new listings as of July 2024. This surge in listings reflects the rising popularity of short-term rentals in the area, as more travelers seek out the comfort and convenience of Airbnb properties.

One of the key advantages of starting an Airbnb business in Fresno is the potential for high occupancy rates and revenue. According to AirDNA, Fresno rentals on Airbnb and Vrbo average an impressive 52% occupancy rate, with a daily rate of $153. These figures demonstrate the strong demand for short-term rentals in the city and the opportunity for hosts to generate substantial income.

Fresno's central location and proximity to popular attractions make it an ideal base for travelers exploring California. The city is just a short drive from Yosemite, Kings Canyon, and Sequoia National Parks, which draw millions of visitors each year. Additionally, Fresno boasts a thriving food scene, cultural attractions, and a variety of outdoor activities, appealing to a wide range of travelers.

As the short-term rental market continues to expand in Fresno, the city has implemented regulations to ensure a balanced and sustainable growth of the industry. Hosts are required to obtain a Short-Term Rental (STR) Permit and comply with local regulations, such as collecting and remitting Transient Occupancy Tax (TOT) and Tourism Business Improvement District Tax (TBID). While these regulations may seem daunting at first, they provide a framework for responsible hosting and help maintain the quality of short-term rentals in the area.

Airbnb hosts in Fresno have expressed positive experiences and success stories, with many noting that short-term rentals can generate up to four times more revenue than traditional long-term rentals. The city's supportive environment for short-term rentals, combined with the growing demand from travelers, makes Fresno an attractive destination for Airbnb entrepreneurs.

In the following sections, we'll dive deeper into the steps required to start an Airbnb business in Fresno, including understanding local regulations, preparing your property, and maximizing your listing's potential. Whether you're a seasoned host or new to the short-term rental market, Fresno offers a wealth of opportunities for those looking to capitalize on the growing Airbnb industry in 2024.

Fresno Short-Term Rental Market Analysis

Fresno's short-term rental market has experienced significant growth in recent years, driven by the city's increasing popularity as a tourist destination and its proximity to national parks. According to AirDNA, a leading provider of short-term rental data, Fresno rentals on Airbnb and Vrbo have seen impressive performance metrics in 2024:

  • Average occupancy rate: 52%
  • Average daily rate: $153
  • Average yearly revenue: $29,039

Comparing Airbnb market data from 2023 to 2024, Fresno has witnessed notable growth in several key areas:

  1. Active listings increased by 8%
  2. Average monthly occupancy grew by 3%
  3. Average daily rate rose by 5%
  4. Average monthly revenue increased by 3%

Fresno's tourism industry has also experienced significant growth in the past two years. According to Visit Fresno County, travelers spent approximately $1.4 billion in Fresno County in 2023, with a 5% increase in lodging revenue year-over-year. The Fresno-Yosemite International Airport also saw record passenger volume in 2023, serving over 2.4 million passengers, a 12% increase from 2022.

Several annual events and festivals contribute to Fresno's tourism appeal and can boost short-term rental demand:

  1. KISS Country Summer Concert Series (August 15, 2024)
  2. Fresno Fairgrounds - Commerce Building (August 16, 2024)
  3. Hmong New Year (November-December)
  4. Kingsburg Swedish Festival (third weekend in May)
  5. Fresno Buddhist Temple Obon Festival (July)
  6. Toro Nagashi at Shinzen Friendship Garden (August)
  7. Fresno Greek Fest (August)

While exact data on booking durations is limited, Airbnb host forums suggest that short-term rentals in Fresno cater to a mix of weekend getaways, week-long stays, and longer-term bookings. The strength of the mid-term (monthly) rental market in Fresno is evident, with 51% of listings having a minimum stay of 30+ nights. This trend indicates a demand for extended stays and the potential for stable, long-term income for hosts.

Best Neighborhoods in Fresno for an Airbnb Business

When searching for the ideal location to start an Airbnb business in Fresno, hosts should consider factors such as proximity to popular attractions, up-and-coming areas, and tourist hotspots. By analyzing data from reputable sources like AirDNA and Mashvisor, along with local knowledge, we've identified the top 5 neighborhoods in Fresno for starting an Airbnb business.

Tower District

The Tower District is a vibrant arts hub known for its historic theaters, art deco buildings, and diverse restaurants and cafes. This neighborhood is perfect for attracting art enthusiasts, weekend getaways, and cultural tourists.

  1. Average Occupancy Rate: 64%
  2. Average Daily Rate: $120
  3. Airbnb Seasonality: Peaks during art festivals and events
  4. Estimated Annual Revenue: $28,032

According to Zillow, the median home value in the Tower District is $325,000, with a mix of historical homes and modern apartments available. For the best return on investment, consider investing in a 2-bedroom property.

Woodward Park

Woodward Park offers a perfect blend of nature and urban convenience, with attractions like the vast Woodward Park, Shinzen Friendship Garden, and River Park shopping area. This neighborhood appeals to families, nature enthusiasts, and shoppers.

  1. Average Occupancy Rate: 68%
  2. Average Daily Rate: $135
  3. Airbnb Seasonality: Year-round visitors, especially during spring blossoms
  4. Estimated Annual Revenue: $33,426

Mashvisor reports that the median property price in Woodward Park is $450,000, with suburban homes featuring larger lots. A 3-bedroom property is likely to provide the best return on investment in this neighborhood.

Huntington Boulevard

Huntington Boulevard is a historical gem featuring character-filled homes with unique architectural designs. This area attracts history buffs, architecture aficionados, and tourists exploring the Central Valley.

  1. Average Occupancy Rate: 62%
  2. Average Daily Rate: $140
  3. Airbnb Seasonality: Steady throughout the year, with a surge during architectural tours
  4. Estimated Annual Revenue: $31,682

According to Zillow, the median home value in Huntington Boulevard is $550,000. Investing in a 3-bedroom or 4-bedroom historical home can provide an excellent return on investment.

Old Fig Garden

Old Fig Garden is a charming, upscale neighborhood known for its lush landscaping, sprawling estates, and proximity to shopping and dining. This area appeals to luxury travelers and those seeking a tranquil retreat.

  1. Average Occupancy Rate: 60%
  2. Average Daily Rate: $180
  3. Airbnb Seasonality: Consistent demand throughout the year
  4. Estimated Annual Revenue: $39,420

Mashvisor indicates that the median property price in Old Fig Garden is $700,000, with a mix of single-family homes and estates available. A 4-bedroom property can offer the best return on investment in this neighborhood.

Clovis

Clovis is a popular Fresno suburb located east of Bullard along the Sierra Freeway. This family-friendly neighborhood offers easy access to outdoor activities and a quaint downtown area.

  1. Average Occupancy Rate: 66%
  2. Average Daily Rate: $130
  3. Airbnb Seasonality: High demand during summer months and holiday seasons
  4. Estimated Annual Revenue: $31,262

According to Zillow, the median home value in Clovis is $400,000, with a variety of single-family homes available. Investing in a 3-bedroom property can provide an excellent balance between occupancy and daily rates.

When selecting a neighborhood for your Airbnb business in Fresno, consider your target audience, budget, and the unique features each area offers. By leveraging data-driven insights and local knowledge, you can make an informed decision and maximize your return on investment.

Maximizing Your Revenue Through In-Demand Amenities and Properties in Fresno

To set competitive prices for your Airbnb listing in Fresno, consider factors such as seasonality, local events, and competitor pricing. Analyze market data to identify peak demand periods and adjust your rates accordingly. Monitor your competitors' prices and amenities to ensure your listing remains attractive to potential guests.

By studying the top-performing Airbnb listings in Fresno, we've identified the following in-demand amenities that can help maximize your revenue:

  1. Private outdoor space (e.g., patio, balcony, or backyard)
  2. Pool and/or hot tub access
  3. High-speed Wi-Fi and dedicated workspaces for remote workers
  4. Smart home features (e.g., keyless entry, smart thermostats)
  5. Well-equipped kitchen with modern appliances
  6. Stylish and comfortable furnishings
  7. Unique decor or themed rooms
  8. Pet-friendly accommodations
  9. Electric vehicle charging stations
  10. Complimentary breakfast or local snacks

Incorporating these amenities into your listing can attract more guests and justify higher nightly rates.

In Fresno, the most popular property types for short-term rentals are single-family homes, apartments, and condos. Here's a breakdown of average property prices and potential revenue by bedroom count, based on recent trends:

Single-Family Homes:

  • 2-bedroom: Average price $350,000; Potential monthly revenue $2,800
  • 3-bedroom: Average price $450,000; Potential monthly revenue $3,600
  • 4-bedroom: Average price $550,000; Potential monthly revenue $4,500

Apartments:

  • Studio: Average price $150,000; Potential monthly revenue $1,500
  • 1-bedroom: Average price $200,000; Potential monthly revenue $2,000
  • 2-bedroom: Average price $250,000; Potential monthly revenue $2,500

Condos:

  • 1-bedroom: Average price $180,000; Potential monthly revenue $1,800
  • 2-bedroom: Average price $280,000; Potential monthly revenue $2,800
  • 3-bedroom: Average price $380,000; Potential monthly revenue $3,800

These figures are based on data from Zillow and AirDNA, reflecting the Fresno market over the past few years. Keep in mind that actual revenue may vary depending on factors such as location, amenities, and seasonality.

To maximize your revenue, consider investing in a property type and size that aligns with the current market demand. By offering sought-after amenities and setting competitive prices, you can attract more guests and increase your earnings as an Airbnb host in Fresno.

Understanding Fresno Short-Term Rental Regulations

Fresno, California has specific regulations for short-term rentals that hosts must follow to operate legally. The city requires all STR hosts to obtain a permit and comply with zoning laws, occupancy limits, and safety standards.

To apply for a permit, hosts must submit an application, pay a fee, and provide proof of liability insurance. The permit is valid for one year and must be renewed annually. Hosts are also required to collect and remit transient occupancy taxes (TOT) and tourism business improvement district (TBID) assessments.

Fresno has zoning laws that restrict STRs to certain areas of the city. In residential zones, STRs are only allowed in owner-occupied properties, and the host must be present during the rental period. In commercial zones, STRs are permitted in non-owner-occupied properties, but there are limits on the number of units allowed per building.

The city also has occupancy limits for STRs based on the number of bedrooms in the property. For example, a one-bedroom unit can accommodate up to four guests, while a four-bedroom unit can accommodate up to ten guests.

Safety standards for STRs include requirements for smoke detectors, carbon monoxide detectors, and fire extinguishers. Hosts must also provide guests with emergency contact information and a map of emergency exits.

Failure to comply with these regulations can result in fines and penalties, including the revocation of the STR permit.

Read our full STR regulations guide for more detailed information on Fresno short-term rental regulations, including insights from local hosts and a closer look at other policies.

Keys to Success as a Fresno Airbnb Host

To thrive as an Airbnb host in Fresno, it's essential to understand the local market and cater to the preferences of Fresno's diverse visitor base. By incorporating popular amenities, embracing appealing design themes, and effectively marketing your listing, you can attract a steady stream of guests and establish a successful Airbnb business.

Popular Amenities in Fresno

According to Airbnb listings and host forums, the most sought-after amenities in Fresno include:

  • Air conditioning, especially during the hot summer months
  • High-speed Wi-Fi for remote workers and tech-savvy travelers
  • Fully equipped kitchens for guests who prefer to cook their own meals
  • Comfortable bedding and linens for a restful stay
  • Private entrances and dedicated parking spaces for convenience
  • Outdoor spaces, such as patios or balconies, to enjoy Fresno's pleasant weather

Appealing Design Themes

Fresno's Airbnb market appreciates a variety of design themes that showcase the city's unique character and cater to different guest preferences:

  • Modern and minimalist designs with clean lines and neutral colors
  • Rustic and cozy aesthetics that incorporate natural materials and warm tones
  • Vintage-inspired decor that pays homage to Fresno's rich history
  • Locally-inspired artwork and furnishings that celebrate Fresno's culture

Attracting Fresno Customers

To attract Fresno's diverse visitor base, consider the following strategies:

  • Highlight your property's proximity to popular attractions, such as national parks, wineries, and cultural events
  • Emphasize your listing's unique features and amenities that set it apart from competitors
  • Utilize high-quality photos and detailed descriptions to showcase your property's best attributes
  • Offer competitive pricing that aligns with the local market and adjusts for seasonal demand
  • Provide exceptional customer service and promptly address guest inquiries and concerns

Potential Challenges and Guidelines for Success

Operating an Airbnb in Fresno comes with its own set of challenges and risks. To mitigate these and ensure a successful hosting experience, consider the following guidelines:

  • Familiarize yourself with Fresno's short-term rental regulations, including permit requirements, zoning restrictions, and tax obligations
  • Maintain open communication with your neighbors and address any concerns they may have about your Airbnb operation
  • Implement a thorough screening process for potential guests to minimize the risk of property damage or disruptive behavior
  • Establish clear house rules and expectations to ensure a pleasant stay for guests and protect your property
  • Invest in regular maintenance, cleaning, and upgrades to keep your listing competitive and attract positive reviews
  • Consider partnering with a reputable property management company to handle day-to-day operations, guest communication, and regulatory compliance

By focusing on these key aspects and adapting to the unique characteristics of the Fresno market, Airbnb hosts can create a thriving and profitable short-term rental business in this vibrant California city.

Using BNBCalc to Find Profitable Properties in Fresno, California

BNBCalc is a powerful tool that can help aspiring Airbnb business owners find and analyze profitable properties in Fresno, California. By leveraging BNBCalc's features and following these steps, you can make informed decisions and maximize your return on investment.

1. Analyze Properties Using BNBCalc

To analyze properties using BNBCalc, simply enter the property address or search for listings in Fresno. BNBCalc will provide detailed insights into the property's potential revenue, occupancy rates, and expenses. You can adjust various parameters, such as nightly rates, cleaning fees, and occupancy rates, to create custom projections tailored to your investment strategy.

2. Benchmark Comparable Rentals

BNBCalc allows you to compare your target property with nearby rentals in Fresno. By analyzing the performance of similar listings, you can gain valuable insights into pricing strategies, amenities, and design elements that appeal to Fresno's visitors. Use this information to optimize your listing and fetch top dollar for your short-term rental.

3. Determine the Right Price and Property Size

BNBCalc can help you determine the optimal number of bedrooms, bathrooms, and purchase price to maximize your revenue potential. By inputting different property configurations and price points, you can see how each scenario impacts your projected income and expenses. This feature allows you to make data-driven decisions and select a property that aligns with your investment goals.

4. Make an Offer

Once you've identified a promising property in Fresno, use BNBCalc's financial projections to determine a fair purchase price. BNBCalc has partnered with STR lenders, such as Brian Bockholdt at Alliant Credit Union, who can help you get prequalified for a mortgage at competitive rates. With your financing in place, you can confidently make an offer on your chosen property.

5. Use Our Tax Calculator

BNBCalc's tax calculator can help you estimate potential tax deductions from bonus depreciation. By inputting your property's purchase price, closing costs, and renovation expenses, you can determine the amount of depreciation you can claim on your tax returns. This feature can help you optimize your tax strategy and maximize your overall return on investment.

6. Come Up With a Buy Box

When creating a buy box for your Fresno Airbnb investment, consider the following qualities:

Location: Look for properties in popular neighborhoods with easy access to attractions, shopping, and dining.

Property Type: Focus on property types that are in high demand, such as single-family homes, apartments, and condos.

Bedroom and Bathroom Count: Select properties with the optimal number of bedrooms and bathrooms based on BNBCalc's revenue projections.

Amenities: Prioritize properties with sought-after amenities, such as air conditioning, high-speed Wi-Fi, and outdoor spaces.

Purchase Price: Set a purchase price range that allows for a healthy return on investment based on BNBCalc's financial projections.

Cap Rate: Look for properties with cap rates that meet or exceed your investment criteria, typically around 8-12% for short-term rentals.

By using BNBCalc to analyze properties, benchmark comparable rentals, determine the right price and property size, make an offer, calculate tax deductions, and create a buy box, aspiring Airbnb business owners in Fresno can make informed decisions and maximize their chances of success in the short-term rental market.

Ready to start your Airbnb journey in Fresno? Use BNBCalc to analyze potential properties and make informed investment decisions. Our powerful tool provides comprehensive data to help you maximize your profits. Check out this pre-analyzed Fresno Airbnb opportunity and see how BNBCalc can help you succeed in the short-term rental market. Visit BNBCalc.com today and take the first step towards building your Airbnb business.

⚡️
Reveal your property's rental profitability

Buy this property and list it on Airbnb.