7 tracked markets
Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated July 10, 2026
Monroe is the top Louisiana short-term rental market across Airbnb and Vrbo by gross yield, with 21.8% gross yield, $33,528 in average annual revenue, and 397 active listings.
Top gross yield
21.8%
Monroe
Median gross yield
15.7%
7 markets with yield data
Median annual revenue
$29.8K
Average listing revenue
Tracked markets
7
Statewide market coverage
Filter market rankings
Default rankings show all bedrooms at the average performance tier.
Bedroom count
Performance tier
#1
Monroe presents an intriguing opportunity for short-term rental investors, boasting a 19.9% gross yield and an average daily rate of $199. However, with only 376 active listings, buyers must plan carefully to optimize their returns given the lower 37% occupancy rate and $29,896 in annual revenue.
Yield
21.8%
Revenue
$33.5K
Listings
397
#2
For short-term rental investors, New Orleans offers a solid 19.3% gross yield alongside a substantial $327 average daily rate. However, with 3,575 active listings creating high competition, buyers should prepare for a lower occupancy rate of 33% to reach the projected annual revenue of $47,702.
Yield
20.0%
Revenue
$49.9K
Listings
3,679
#3
The Alexandria short-term rental market delivers a 16.6% gross yield, but investors must navigate a low 29% occupancy rate. With 327 active listings generating an annual revenue of $24,752, maintaining the $211 average daily rate is crucial for sustaining profitability in this Louisiana region.
Yield
19.4%
Revenue
$29.8K
Listings
335
#4
Investors looking at Lake Charles will find a solid 14.5% gross yield and an average daily rate of $194 across 729 active listings. However, a relatively low 40% occupancy rate means hosts must optimize pricing strategies to secure consistent bookings and reach the annual revenue potential of $27,866.
Yield
15.7%
Revenue
$30.6K
Listings
776
#5
In Shreveport, short-term rental properties generate a healthy 15.6% gross yield alongside an average daily rate of $194. With a moderate pool of 343 active listings in the area, buyers can leverage the 37% occupancy rate to work toward consistently achieving the market's $28,541 in annual revenue.
Yield
14.0%
Revenue
$25.9K
Listings
352
#6
The Lafayette short-term rental market provides a 13.5% gross yield, though the annual revenue is modest at $23,627. Investors must navigate a low 32% occupancy rate across 452 active listings, making it crucial to optimize operations and carefully manage the $175 average daily rate to ensure profitability.
Yield
13.7%
Revenue
$24.2K
Listings
474
#7
In Baton Rouge, Louisiana, short-term rentals achieve an 11.8% gross yield and $28,413 in annual revenue, supported by a $204 average daily rate. However, investors must carefully evaluate the market's low 34% occupancy rate across 648 active listings before purchasing a property.
Yield
12.0%
Revenue
$29.0K
Listings
661
Every market below links to its full BNBCalc market page. Rankings use gross yield first, then annual revenue when yield is missing.
Active listings are Airbnb and Vrbo listings observed as active in the selected market metadata segment. The all-bedrooms view uses all active listings in that market; bedroom filters use the active listing count for the selected bedroom group.
| Rank | Market | Gross yield | Annual revenue | Monthly revenue | ADR | Occupancy | Listings | Purchase price |
|---|---|---|---|---|---|---|---|---|
| #1 | Monroe | 21.8% | $33,528 | $2,794 | $188 | 43% | 397 | $153,931 |
| #2 | New Orleans | 20.0% | $49,921 | $4,160 | $276 | 39% | 3,679 | $249,170 |
| #3 | Alexandria | 19.4% | $29,831 | $2,486 | $201 | 34% | 335 | $153,382 |
| #4 | Lake Charles | 15.7% | $30,605 | $2,550 | $168 | 48% | 776 | $195,494 |
| #5 | Shreveport | 14.0% | $25,883 | $2,157 | $178 | 36% | 352 | $184,530 |
| #6 | Lafayette | 13.7% | $24,221 | $2,018 | $171 | 33% | 474 | $176,841 |
| #7 | Baton Rouge | 12.0% | $28,966 | $2,414 | $193 | 36% | 661 | $241,742 |
For US markets, BNBCalc ranks state market pages by gross yield: annual Airbnb and Vrbo short-term rental revenue divided by estimated property value. Gross yield is a fast way to compare market-level opportunity before operating expenses, financing, taxes, insurance, seasonality, and local rules.
Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.
ADR is nightly-only and excludes cleaning fees and other guest fees.
Occupancy is adjusted occupancy of bookable nights, excluding host-blocked nights.
Gross yield uses annual revenue divided by estimated property value; it does not include operating expenses, financing, taxes, or local regulation risk.