Baton Rouge

As of May 2026, Baton Rouge has 1,173 active Airbnb and VRBO listings. This represents a 2% increase from the previous year.

The average Airbnb or VRBO in Baton Rouge generates $28K per year. High-performing properties earn $53K/year, while low-performing properties earn $10K/year. This wide disparity suggests that revenue outcomes are highly polarized, likely driven by specific asset positioning rather than uniform market performance.

Average home prices in Baton Rouge vary by property size: 1-bedroom properties cost approximately $90K, 2-bedroom homes average $164K, 3-bedroom properties are around $256K, and 4+ bedroom homes average $341K. These prices reflect median home values across the Baton Rouge area.

Airbnb and VRBO can be profitable in Baton Rouge, with an average gross yield of 12% across all properties. High-performing properties achieve yields up to 22%, which is considered top for short-term rental investment. The nearly double yield gap highlights significant efficiency variance among existing operators.

The average occupancy rate for Airbnbs and VRBOs in Baton Rouge is 34%. This occupancy level, combined with an average nightly rate of $204, results in a RevPAR (revenue per available room) of $56 per day.

2-bedroom properties demonstrate the strongest performance in Baton Rouge, with an average gross yield of 15% and annual revenue of $23K. These properties balance purchase price ($164K), operating costs, and rental demand most effectively in the Baton Rouge market.

Short-term rental regulations vary by jurisdiction in the Baton Rouge area. Baton Rouge: Lenient. No specific short-term rental regulations or permit requirements at city level. Hosts must collect state sales tax and may need general business license. Zoning rules exist but enforcement is minimal. Many hosts operate without issues. State law preempts local STR restrictions. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Baton Rouge Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 2% year-over-year, while RevPAR has decreased 18%. This indicates balanced supply-demand dynamics. The drop in RevPAR despite modest supply growth points to softening consumer pricing power in the current environment.

Launch around July, 2-3 months before peak fall season (October peaks). This pre-peak timing lets you build reviews when competition is -23% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.

The most common amenities in Baton Rouge listings include: Air Conditioning (99%), Kitchen (97%), Tv (93%), Washing Machine (92%), Heating (75%). Amenities that boost revenue the most include Washing Machine, Pool, Bbq, with Washing Machine properties earning approximately 56% more ($38K/year vs $24K/year).

Monthly estimated revenue per listing in Baton Rouge over the last 12 months: May: $2K, June: $2K, July: $2K, August: $2K, September: $2K, October: $2K, November: $2K, December: $1K, January: $904, February: $1K, March: $2K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Baton Rouge is $204, up 15% year-over-year. By property size: 1-bedroom properties average $116/night, 2-bedroom properties average $170/night, 3-bedroom properties average $219/night, 4+ bedroom properties average $354/night. Rates peak in October and are lowest in January.

Guests in Baton Rouge book an average of 26 days in advance, down 20% from last year. By property size: 1-bedroom: 22 days, 2-bedroom: 23 days, 3-bedroom: 27 days, 4+ bedroom: 34 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Baton Rouge Airbnb and VRBO market has seen the following changes: supply grew 2%, revenue per listing decreased 18%, occupancy fell 14%, average nightly rates increased 15%, and lead time decreased 20%. These metrics reflect a shift toward shorter booking windows and increased price sensitivity among travelers.

In Baton Rouge, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 56% higher occupancy than weekdays.