Baton Rouge, LA
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Annual revenue (actual)
$27.2k
12 mo avg
↓8%
from prior 12 mo
Occupancy rate
35%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
$193
12 mo avg
↑9%
from prior 12 mo
Gross yield
11.3%
Current potential
↓0.2 pts
vs prior-year prices
Lead time
24 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
$58
12 mo avg
↓14%
from prior 12 mo
Methodology note: Figures reflect Baton Rouge market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +19% $5,167/yr |
| Pool | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (6.7 nights)
2 bedrooms (6.1 nights)
3 bedrooms (5.3 nights)
4+ bedrooms (5.2 nights)
Studio (5.0 nights)
Cleaning fee by bedroom
4+ bedrooms ($168)
3 bedrooms ($131)
2 bedrooms ($98)
Studio ($75)
1 bedroom ($64)
Professional host share
Independent hosts (52%)
Professionally managed (48%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Baton Rouge going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Baton Rouge market averaged 1,267 active Airbnb and VRBO listings, up 15% from a year earlier and up 73% over two years.
An average Baton Rouge listing earns $26K/year. High-performing listings earn $50K, while low-performing listings earn $8K.
Median Baton Rouge home prices by size are 1-bedroom $89K, 2-bedroom $162K, 3-bedroom $256K, and 4+ bedroom $346K.
Average occupancy in Baton Rouge is 32%, producing RevPAR of $56 per available night.
Rules vary across Baton Rouge. Baton Rouge: Lenient. No specific short-term rental regulations or permit requirements at city level. Hosts must collect state sales tax and may need general business license. No owner-occupancy rules, rental caps, or density limits. Minimal enforcement - city hasn't established STR-specific ordinances. Hosts operate freely with basic tax compliance. Verify requirements for the property's jurisdiction.
The Baton Rouge Airbnb and VRBO market shows signs of oversaturation. Supply has grown 15% year-over-year, while RevPAR has decreased 12%, suggesting supply is outpacing demand.
RevPAR is highest in September and October; it is lowest in January and December.
The most common amenities are Air Conditioning (100%), Internet (99%), Parking (98%). The strongest positive revenue associations are Washing Machine (+45%), Pool (+35%), TV (+21%).
Average daily rate in Baton Rouge is $205, up 7% year-over-year. Rates peak in October and are lowest in January.
Guests in Baton Rouge book an average of 25 days in advance, down 22% from last year. Booking windows range from 21 days for 1-bedroom listings to 31 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 55% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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