Baton Rouge, LA
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Overview
Annual Rev
$28.6k
12 mo avg
↓9%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
$193
12 mo avg
↑13%
from prior 12 mo
Lead time
23 days
12 mo avg
↓11 days
from prior 12 mo
Revpar
$57
12 mo avg
↓19%
from prior 12 mo
Methodology note: Figures reflect Baton Rouge market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Pool | +22% $6,295/yr |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (6.3 nights)
2 bedrooms (5.7 nights)
3 bedrooms (5.5 nights)
4+ bedrooms (5.1 nights)
Cleaning fee by bedroom
4+ bedrooms ($169)
3 bedrooms ($129)
2 bedrooms ($99)
1 bedroom ($63)
Professional host share
Professionally managed (61%)
Independent hosts (39%)
Housing market signals
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Over the 12 months ending August 2026, the Baton Rouge market averaged 1,254 active Airbnb and VRBO listings, up 14% from a year earlier and up 72% over two years.
An average Baton Rouge listing earns $27K/year. High-performing listings earn $52K, while low-performing listings earn $9K.
Median Baton Rouge home prices by size are 1-bedroom $89K, 2-bedroom $164K, 3-bedroom $258K, and 4+ bedroom $349K.
Average gross yield is 11%, reaching 21% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Baton Rouge is 32%, producing RevPAR of $55 per available night.
1-bedroom listings have the highest average gross yield at 14%. They average $14K/year in revenue against a $89K median purchase price.
Rules vary across Baton Rouge. Baton Rouge: Lenient. No city-specific STR regulations or permit requirements. Must comply with general business licensing and collect state/local taxes. Operates under standard zoning rules. Minimal enforcement - hosts largely self-regulate through platforms. No owner-occupancy mandates or rental caps at city level. Verify requirements for the property's jurisdiction.
The Baton Rouge Airbnb and VRBO market is becoming more competitive. Supply has grown 14% year-over-year, while RevPAR has decreased 15%, suggesting supply is outpacing demand.
RevPAR is highest in October and July; it is lowest in January and December.
The most common amenities are Air Conditioning (100%), TV (98%), Parking (97%). The strongest positive revenue associations are Washing Machine (+52%), Pool (+44%), TV (+29%).
Average daily rate in Baton Rouge is $204, up 9% year-over-year. Rates peak in October and are lowest in January.
Guests in Baton Rouge book an average of 24 days in advance, down 26% from last year. Booking windows range from 20 days for 1-bedroom listings to 30 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 49% higher than weekday occupancy.