6 tracked markets

Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated October 7, 2026

Best Airbnb Markets in South Korea

Seoul is the top South Korea short-term rental market across Airbnb and Vrbo by annual revenue. Average-tier listings in Seoul earn $44,349,141 a year on average, with 63% occupancy at an average daily rate of $167,102. Seoul has 8,472 average active listings.

Top revenue market

Seoul

$44.3M

Median annual revenue

$14.4M

Average listing revenue

Median occupancy

36%

Adjusted occupancy

Tracked markets

6

Countrywide market coverage

Top 10 South Korea Airbnb and Vrbo Markets

Seoul short-term rental market

#1

Seoul

BNBCalc tracks Seoul as a South Korea short-term rental market with Airbnb, Vrbo, and broader rental performance context.

Revenue

$44.3M

Occupancy

63%

Average active listings

8,472

Gilsang-myeon Kanghwa short-term rental market

#2

Gilsang-myeon Kanghwa

BNBCalc tracks Gilsang-myeon Kanghwa as a South Korea short-term rental market with Airbnb, Vrbo, and broader rental performance context.

Revenue

$17.2M

Occupancy

33%

Average active listings

858

Sokcho short-term rental market

#3

Sokcho

BNBCalc tracks Sokcho as a South Korea short-term rental market with Airbnb, Vrbo, and broader rental performance context.

Revenue

$16.9M

Occupancy

30%

Average active listings

1,816

Daejeon short-term rental market

#4

Daejeon

BNBCalc tracks Daejeon as a South Korea short-term rental market with Airbnb, Vrbo, and broader rental performance context.

Revenue

$11.9M

Occupancy

41%

Average active listings

379

Daegu short-term rental market

#5

Daegu

BNBCalc tracks Daegu as a South Korea short-term rental market with Airbnb, Vrbo, and broader rental performance context.

Revenue

$11.2M

Occupancy

34%

Average active listings

543

Incheon short-term rental market

#6

Incheon

BNBCalc tracks Incheon as a South Korea short-term rental market with Airbnb, Vrbo, and broader rental performance context.

Revenue

$10.7M

Occupancy

38%

Average active listings

255

All South Korea Short-Term Rental Markets

Every market below links to its full BNBCalc market page. Non-US country rankings use annual revenue first because gross yield requires property value metadata that is currently US-only.

Average active listings is the average number of Airbnb and Vrbo listings active in a market each month over the last 12 months, the same figure you'll see on that market's page. Annual revenue is total market revenue over the last 12 months divided by that average, and it already includes cleaning fees.

RankMarketAnnual revenueMonthly revenueADROccupancyAverage active listings
#1Seoul$44,349,141$3,695,762$167,10263%8,472
#2Gilsang-myeon Kanghwa$17,246,149$1,437,179$168,60033%858
#3Sokcho$16,914,928$1,409,577$177,57130%1,816
#4Daejeon$11,930,861$994,238$111,76741%379
#5Daegu$11,207,068$933,922$109,52934%543
#6Incheon$10,733,474$894,456$94,35438%255

How We Rank Non-US Markets

Outside the US, BNBCalc ranks country market pages by average annual revenue until property-value coverage is available for international gross yield. Annual revenue is useful for identifying demand and pricing power, but investors should still review acquisition cost, taxes, seasonality, regulations, and operating expenses before comparing returns.

Frequently Asked Questions About South Korea Airbnb and Vrbo Markets