Seoul
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Annual revenue (actual)
₩44.3m
12 mo avg
↑27%
from prior 12 mo
Occupancy rate
63%
12 mo avg
↓2%
from prior 12 mo
Avg daily rate
₩167,102
12 mo avg
↑29%
from prior 12 mo
Lead time
39 days
12 mo avg
↑0 days
from prior 12 mo
Revpar
₩77,997
12 mo avg
↑17%
from prior 12 mo
Methodology note: Figures reflect Seoul market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +₩50,133,758 | — | — |
| Sauna | 🔒 2• (•%) | 🔒 +₩4••••••• (+•••%) | 🔒 ₩9••••••• | 🔒 ₩4••••••• |
| Pool | 🔒 9 (•%) | 🔒 +₩3••••••• (+••%) | 🔒 ₩8••••••• | 🔒 ₩4••••••• |
| Barbecue | 🔒 1•• (•%) | 🔒 +₩1••••••• (+••%) | 🔒 ₩6••••••• | 🔒 ₩4••••••• |
| Heating | 🔒 6••• (••%) | 🔒 +₩8•••••• (+••%) | 🔒 ₩4••••••• | 🔒 ₩4••••••• |
| Internet | 🔒 6••• (••%) | 🔒 +₩7•••••• (+••%) | 🔒 ₩4••••••• | 🔒 ₩4••••••• |
| TV | 🔒 5••• (••%) | 🔒 +₩4•••••• (+••%) | 🔒 ₩4••••••• | 🔒 ₩4••••••• |
| Pets Allowed | 🔒 7•• (••%) | 🔒 +₩3•••••• (+•%) | 🔒 ₩5••••••• | 🔒 ₩4••••••• |
| Gym | 🔒 2•• (•%) | 🔒 +₩3•••••• (+•%) | 🔒 ₩5••••••• | 🔒 ₩4••••••• |
| EV Charger | 🔒 2•• (•%) | 🔒 +₩2•••••• (+•%) | 🔒 ₩5••••••• | 🔒 ₩4••••••• |
| Bicycles | 🔒 3• (•%) | 🔒 +₩5••••• (+•%) | 🔒 ₩4••••••• | 🔒 ₩4••••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (4.8 nights)
1 bedroom (4.5 nights)
4+ bedrooms (4.1 nights)
2 bedrooms (4.1 nights)
3 bedrooms (4.1 nights)
Cleaning fee by bedroom
3 bedrooms (₩94)
4+ bedrooms (₩85)
2 bedrooms (₩70)
Studio (₩34)
1 bedroom (₩26)
Professional host share
Independent hosts (54%)
Professionally managed (46%)
Over the 12 months ending September 2026, the Seoul market averaged 8,472 active Airbnb and VRBO listings, down 18% from a year earlier and up 75% over two years.
An average Seoul listing earns ₩43M/year. High-performing listings earn ₩98M, while low-performing listings earn ₩15M.
Average occupancy in Seoul is 55%, producing RevPAR of ₩78K per available night.
4+ bedroom listings generate the highest average annual revenue in Seoul, at ₩114M.
Rules vary across Seoul. Seoul: Strict. Registration required with district office, tourism business license for most units. Principal residence exemption limited. Active enforcement with fines and platform monitoring since 2021. Incheon: Strict. Similar to Seoul - business registration and tourism license mandatory. Owner-occupancy preferred for exemptions. Moderate-to-active enforcement in tourist areas. Suwon: Strict. Follows national framework requiring business licenses. Limited exemptions. Enforcement increasing but less aggressive than Seoul. Verify requirements for the property's jurisdiction.
The Seoul Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 18% year-over-year, while RevPAR has increased 47%, suggesting demand is outpacing available supply.
RevPAR is highest in August and September; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), Kitchen (98%), Internet (98%). The strongest positive revenue associations are Heating (+21%), Washing Machine (+18%), Internet (+17%).
Average daily rate in Seoul is ₩199K, up 38% year-over-year. Rates peak in April and are lowest in February.
Guests in Seoul book an average of 38 days in advance, up 3% from last year. Booking windows range from 35 days for 1-bedroom listings to 49 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Sunday. Weekend occupancy is 37% higher than weekday occupancy.
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