Seoul
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Overview
Annual Rev
₩41.9m
12 mo avg
↑24%
from prior 12 mo
Occupancy rate
60%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
₩164,587
12 mo avg
↑34%
from prior 12 mo
Lead time
38 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
₩73,059
12 mo avg
↑5%
from prior 12 mo
Methodology note: Figures reflect Seoul market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +₩51,650,491 | — | — |
| Pool | 🔒 1• (•%) | 🔒 +₩4••••••• (+•••%) | 🔒 ₩8••••••• | 🔒 ₩4••••••• |
| Sauna | 🔒 2• (•%) | 🔒 +₩4••••••• (+•••%) | 🔒 ₩8••••••• | 🔒 ₩4••••••• |
| Barbecue | 🔒 1•• (•%) | 🔒 +₩8•••••• (+••%) | 🔒 ₩5••••••• | 🔒 ₩4••••••• |
| Heating | 🔒 6••• (••%) | 🔒 +₩6•••••• (+••%) | 🔒 ₩4••••••• | 🔒 ₩4••••••• |
| TV | 🔒 5••• (••%) | 🔒 +₩4•••••• (+••%) | 🔒 ₩4••••••• | 🔒 ₩4••••••• |
| EV Charger | 🔒 2•• (•%) | 🔒 +₩3•••••• (+•%) | 🔒 ₩5••••••• | 🔒 ₩4••••••• |
| Pets Allowed | 🔒 7•• (••%) | 🔒 +₩3•••••• (+•%) | 🔒 ₩5••••••• | 🔒 ₩4••••••• |
| Gym | 🔒 2•• (•%) | 🔒 +₩3•••••• (+•%) | 🔒 ₩5••••••• | 🔒 ₩4••••••• |
| Internet | 🔒 5••• (••%) | 🔒 +₩3•••••• (+•%) | 🔒 ₩4••••••• | 🔒 ₩4••••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (4.9 nights)
2 bedrooms (4.3 nights)
3 bedrooms (4.3 nights)
4+ bedrooms (4.2 nights)
Cleaning fee by bedroom
3 bedrooms (₩90)
4+ bedrooms (₩84)
2 bedrooms (₩31)
1 bedroom (₩27)
Professional host share
Professionally managed (73%)
Independent hosts (27%)
Over the 12 months ending August 2026, the Seoul market averaged 8,401 active Airbnb and VRBO listings, down 21% from a year earlier and up 74% over two years.
An average Seoul listing earns ₩42M/year. High-performing listings earn ₩97M, while low-performing listings earn ₩15M.
Average occupancy in Seoul is 55%, producing RevPAR of ₩76K per available night.
4+ bedroom listings generate the highest average annual revenue in Seoul, at ₩113M.
Rules vary across Seoul. Seoul: Strict. Registration mandatory for tourism business, reporting requirements, heavy restrictions in residential zones. Active enforcement with fines and platform monitoring. Incheon: Moderate. Business registration required, zoning restrictions apply. Enforcement present but less intensive than Seoul. Suwon: Moderate. Local business permits needed, residential zone limitations. Standard enforcement, some unlicensed operation occurs. Verify requirements for the property's jurisdiction.
The Seoul Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 21% year-over-year, while RevPAR has increased 43%, suggesting demand is outpacing available supply.
RevPAR is highest in August and April; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), Internet (99%), Kitchen (98%). The strongest positive revenue associations are Internet (+41%), Air Conditioning (+32%), Heating (+24%).
Average daily rate in Seoul is ₩197K, up 40% year-over-year. Rates peak in April and are lowest in September.
Guests in Seoul book an average of 37 days in advance, down 3% from last year. Booking windows range from 35 days for 1-bedroom listings to 48 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Sunday. Weekend occupancy is 35% higher than weekday occupancy.