Sokcho
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Overview
Annual Rev
₩16.9m
12 mo avg
↓2%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
₩175,357
12 mo avg
↑11%
from prior 12 mo
Lead time
18 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
₩40,987
12 mo avg
↓16%
from prior 12 mo
Methodology note: Figures reflect Sokcho market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +₩11,164,897 | — | — |
| Heating | 🔒 3•• (••%) | 🔒 +₩8•••••• (+••%) | 🔒 ₩2••••••• | 🔒 ₩1••••••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +₩7•••••• (+••%) | 🔒 ₩2••••••• | 🔒 ₩1••••••• |
| Pool | 🔒 7• (••%) | 🔒 +₩4•••••• (+••%) | 🔒 ₩2••••••• | 🔒 ₩2••••••• |
| Lake Access | 🔒 6• (••%) | 🔒 +₩3•••••• (+••%) | 🔒 ₩2••••••• | 🔒 ₩2••••••• |
| Parking | 🔒 3•• (••%) | 🔒 +₩3•••••• (+••%) | 🔒 ₩2••••••• | 🔒 ₩1••••••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +₩3•••••• (+••%) | 🔒 ₩2••••••• | 🔒 ₩2••••••• |
| Internet | 🔒 2•• (••%) | 🔒 +₩2•••••• (+••%) | 🔒 ₩2••••••• | 🔒 ₩2••••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (3.7 nights)
1 bedroom (3.6 nights)
3 bedrooms (2.6 nights)
4+ bedrooms (2.5 nights)
Cleaning fee by bedroom
1 bedroom (₩0)
2 bedrooms (₩0)
3 bedrooms (₩0)
4+ bedrooms (₩0)
Professional host share
Professionally managed (72%)
Independent hosts (28%)
Over the 12 months ending August 2026, the Sokcho market averaged 1,774 active Airbnb and VRBO listings, down 15% from a year earlier and up 90% over two years.
An average Sokcho listing earns ₩10M/year. High-performing listings earn ₩30M, while low-performing listings earn ₩6M.
Average occupancy in Sokcho is 21%, producing RevPAR of ₩27K per available night.
3-bedroom listings generate the highest average annual revenue in Sokcho, at ₩24M.
Rules vary across Sokcho. Sokcho: Moderate. Business registration required, tourism accommodation reporting to local government. Standard enforcement in tourist areas. Yangyang: Lenient. Basic business registration, minimal oversight. Light enforcement, many informal operations exist. Goseong: Lenient. Simple registration process, few restrictions. Minimal enforcement, hosts operate freely in beach/rural areas. Verify requirements for the property's jurisdiction.
The Sokcho Airbnb and VRBO market appears broadly balanced. Supply has declined 15% year-over-year, while RevPAR has decreased 8%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in March and November.
The most common amenities are Air Conditioning (100%), Parking (98%), Internet (97%). The strongest positive revenue associations are Parking (+82%), Heating (+74%), Hot Tub (+52%).
Average daily rate in Sokcho is ₩172K, up 0% year-over-year. Rates peak in August and are lowest in April.
Guests in Sokcho book an average of 18 days in advance, down 12% from last year. Booking windows range from 16 days for 1-bedroom listings to 28 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Wednesday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 98% higher than weekday occupancy.