Sokcho

As of June 2026, Sokcho, Yangyang, Goseong have 1,815 active Airbnb and VRBO listings. This represents a 19% decrease from the previous year.

The average Airbnb or VRBO in Sokcho generates ₩11M per year. High-performing properties earn ₩39M/year, while low-performing properties earn ₩5M/year. Supply contraction of nearly 19% YoY amid flat revenue suggests hosts are exiting a market with depressed demand, evidenced by the 21% occupancy rate. The wide performance gap indicates extreme selectivity among guests, where top-tier properties capture disproportionate share of limited bookings.

Airbnb and VRBO can be profitable in Sokcho. Average annual revenue is ₩11M with 21% occupancy. High-performing properties earn up to ₩39M/year. Supply contraction paired with declining revenue suggests market consolidation rather than growth, while the substantial gap between average and top performers indicates significant variance in execution or asset quality within a competitive landscape.

The average occupancy rate for Airbnbs and VRBOs in Sokcho is 21%. This occupancy level, combined with an average nightly rate of ₩170K, results in a RevPAR (revenue per available room) of ₩25K per day.

3-bedroom properties demonstrate the strongest performance in Sokcho, with annual revenue of ₩23M. These properties balance operating costs and rental demand most effectively in the Sokcho market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Sokcho area. Sokcho: Moderate. Registration required under tourism law, business license needed. Standard enforcement in tourist areas. Yangyang: Moderate. Tourism business registration mandatory, local permits required. Moderate enforcement, focused on coastal zones. Goseong: Lenient. Basic business registration needed, minimal oversight. Light enforcement, many informal operations in rural areas. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Sokcho Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 19% year-over-year, while RevPAR has decreased 22%. This indicates balanced supply-demand dynamics. The significant gap between high ($38.7M) and average ($11M) revenue suggests highly uneven performance distribution, reflecting competitive differentiation among listings despite the modest 21% occupancy rate.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 38% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (April-March) when gaining traction is harder.

The most common amenities in Sokcho listings include: Air Conditioning (100%), Tv (98%), Kitchen (94%), Heating (93%), Washing Machine (51%). Amenities that boost revenue the most include Hot Tub, Heating, Pool, with Hot Tub properties earning approximately 59% more (₩34M/year vs ₩21M/year).

Monthly estimated revenue per listing in Sokcho over the last 12 months: May: ₩751K, June: ₩645K, July: ₩1M, August: ₩2M, September: ₩570K, October: ₩817K, November: ₩431K, December: ₩568K, January: ₩487K, February: ₩606K, March: ₩351K, April: ₩433K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Sokcho is ₩170K, up 1% year-over-year. By property size: 1-bedroom properties average ₩142K/night, 2-bedroom properties average ₩246K/night, 3-bedroom properties average ₩354K/night, 4+ bedroom properties average ₩353K/night. Rates peak in August and are lowest in April.

Guests in Sokcho book an average of 17 days in advance, down 25% from last year. By property size: 1-bedroom: 16 days, 2-bedroom: 19 days, 3-bedroom: 24 days, 4+ bedroom: 27 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Sokcho Airbnb and VRBO market has seen the following changes: supply declined 19%, revenue per listing decreased 22%, occupancy fell 15%, average nightly rates increased 1%, and lead time decreased 25%. The steeper revenue decline versus supply contraction suggests demand fell faster than hosts exited, intensifying competition despite fewer listings. The wide gap between average and top-performing properties indicates market bifurcation, where only premium offerings capture disproportionate revenue.

In Sokcho, Saturday sees the highest booking demand while Wednesday has the lowest. Nightly rates peak on Friday and are lowest on Wednesday. Weekends show 81% higher occupancy than weekdays.