Question 1

How many Airbnb and VRBO listings are in Tomah?

Accepted Answer

Over the 12 months ending September 2026, the Tomah market averaged 1,967 active Airbnb and VRBO listings, up 6% from a year earlier and up 45% over two years.

Question 2

How much do Airbnbs and VRBOs make in Tomah?

Accepted Answer

An average Tomah listing earns $36K/year. High-performing listings earn $80K, while low-performing listings earn $15K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Tomah?

Accepted Answer

Median Tomah home prices by size are 1-bedroom $152K, 2-bedroom $224K, 3-bedroom $287K, and 4+ bedroom $325K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Tomah?

Accepted Answer

Average occupancy in Tomah is 28%, producing RevPAR of $80 per available night.

Question 5

Are short-term rentals legal in Tomah?

Accepted Answer

Rules vary across Tomah. Wisconsin Dells: Lenient. No specific STR regulations or permits required at city level. Operates under standard lodging and tax rules. Minimal enforcement beyond tax collection.
La Crosse: Moderate. Conditional use permit required, owner registration, safety inspections. Some neighborhood density concerns but enforcement is moderate and reactive.
Tomah: Lenient. No specific STR ordinance. Requires standard business license and room tax collection. Light enforcement, primarily tax-focused. Verify requirements for the property's jurisdiction.

Question 6

Is the Tomah Airbnb and VRBO market oversaturated?

Accepted Answer

The Tomah Airbnb and VRBO market appears broadly balanced. Supply has grown 6% year-over-year, while RevPAR has increased 28%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Tomah?

Accepted Answer

RevPAR is highest in July and August; it is lowest in March and February.

Question 8

Which Airbnb and VRBO amenities matter most in Tomah?

Accepted Answer

The most common amenities are Air Conditioning (98%), Heating (96%), Internet (96%). The strongest positive revenue associations are Hot Tub (+60%), Washing Machine (+56%), Internet (+54%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Tomah?

Accepted Answer

Average daily rate in Tomah is $327, up 22% year-over-year. Rates peak in July and are lowest in April.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Tomah?

Accepted Answer

Guests in Tomah book an average of 40 days in advance, up 3% from last year. Booking windows range from 34 days for 1-bedroom listings to 50 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Tomah?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 87% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Montello, Oxford and Marquette Lakes	$39.4K 32 listings	15.9% 32 listings
2.Eastern Castle Rock, Adams and Friendship	$42.2K 25 listings	15.3% 25 listings
3.French Island	$26.9K 21 listings	15.1% 21 listings
4.Wausau City	$32.4K 45 listings	14.8% 45 listings
5.Rome Lakes and Northern Adams Country	$46.6K 21 listings	14.5% 21 listings
6.La Crosse and Southern Bluff Edges	$28.5K 70 listings	11.9% 70 listings