Question 1

How many Airbnb and VRBO listings are in Salem?

Accepted Answer

Over the 12 months ending September 2026, the Salem market averaged 665 active Airbnb and VRBO listings, down 2% from a year earlier and up 21% over two years.

Question 2

How much do Airbnbs and VRBOs make in Salem?

Accepted Answer

An average Salem listing earns $38K/year. High-performing listings earn $70K, while low-performing listings earn $14K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Salem?

Accepted Answer

Median Salem home prices by size are 1-bedroom $292K, 2-bedroom $350K, 3-bedroom $453K, and 4+ bedroom $549K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Salem?

Accepted Answer

Average occupancy in Salem is 37%, producing RevPAR of $83 per available night.

Question 5

Are short-term rentals legal in Salem?

Accepted Answer

Rules vary across Salem. Salem: Moderate. Business license required, zoning restrictions apply. Some neighborhoods prohibit STRs. Enforcement is complaint-driven, moderately active.
Corvallis: Strict. Owner-occupancy required for Type A (hosted), Type B (unhosted) allowed only in certain zones with permits. Active enforcement through code compliance.
Lincoln City: Lenient. Business license and transient lodging tax required. No owner-occupancy rules or density caps. Light enforcement, primarily tax-focused rather than zoning. Verify requirements for the property's jurisdiction.

Question 6

Is the Salem Airbnb and VRBO market oversaturated?

Accepted Answer

The Salem Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 2% year-over-year, while RevPAR has increased 21%, suggesting demand is outpacing available supply.

Question 7

When is peak season for Airbnbs and VRBOs in Salem?

Accepted Answer

RevPAR is highest in July and August; it is lowest in January and February.

Question 8

Which Airbnb and VRBO amenities matter most in Salem?

Accepted Answer

The most common amenities are Internet (99%), Heating (98%), Kitchen (97%). The strongest positive revenue associations are Hot Tub (+52%), Washing Machine (+52%), Bbq (+40%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Salem?

Accepted Answer

Average daily rate in Salem is $259, up 24% year-over-year. Rates peak in July and are lowest in December.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Salem?

Accepted Answer

Guests in Salem book an average of 42 days in advance, up 6% from last year. Booking windows range from 38 days for 3-bedroom listings to 49 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Salem?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 60% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.McMinnville and Amity Country	$49.4K 97 listings	10.3% 97 listings
2.East Salem Country	$37.7K 23 listings	10.3% 23 listings
3.Central Salem	$29.4K 43 listings	10.0% 43 listings
4.Silverton and Northeast Country	$41.5K 21 listings	8.5% 21 listings
5.South Salem Country	$36.6K 34 listings	8.4% 34 listings
6.Keizer	$33.2K 30 listings	8.1% 30 listings
7.West Salem and Eola Country	$30.5K 24 listings	8.0% 24 listings