Question 1

How many Airbnb and VRBO listings are in Roseland?

Accepted Answer

Over the 12 months ending September 2026, the Roseland market averaged 1,753 active Airbnb and VRBO listings, up 13% from a year earlier and up 36% over two years.

Question 2

How much do Airbnbs and VRBOs make in Roseland?

Accepted Answer

An average Roseland listing earns $41K/year. High-performing listings earn $92K, while low-performing listings earn $16K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Roseland?

Accepted Answer

Median Roseland home prices by size are 1-bedroom $159K, 2-bedroom $227K, 3-bedroom $326K, and 4+ bedroom $410K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Roseland?

Accepted Answer

Average occupancy in Roseland is 29%, producing RevPAR of $94 per available night.

Question 5

Are short-term rentals legal in Roseland?

Accepted Answer

Rules vary across Roseland. Charlottesville: Strict. Zoning permit required, owner-occupancy mandatory for whole-house rentals, 30-day minimum stay in residential zones. Active enforcement with fines and legal action against violators.
Staunton: Moderate. Business license and zoning approval required, owner-occupancy needed for residential zones. Enforcement exists but some unlicensed operators continue.
Lexington: Lenient. Business license required, basic zoning compliance. Light enforcement, minimal restrictions on operations. Verify requirements for the property's jurisdiction.

Question 6

Is the Roseland Airbnb and VRBO market oversaturated?

Accepted Answer

The Roseland Airbnb and VRBO market appears broadly balanced. Supply has grown 13% year-over-year, while RevPAR has increased 15%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Roseland?

Accepted Answer

RevPAR is highest in July and January; it is lowest in March and April.

Question 8

Which Airbnb and VRBO amenities matter most in Roseland?

Accepted Answer

The most common amenities are Kitchen (98%), Internet (97%), Air Conditioning (97%). The strongest positive revenue associations are Sauna (+95%), Hot Tub (+50%), Washing Machine (+44%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Roseland?

Accepted Answer

Average daily rate in Roseland is $343, up 25% year-over-year. Rates peak in January and are lowest in March.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Roseland?

Accepted Answer

Guests in Roseland book an average of 38 days in advance, up 3% from last year. Booking windows range from 31 days for 1-bedroom listings to 47 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Roseland?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 113% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Hot Springs and Warm Springs	$46.0K 44 listings	22.0% 44 listings
2.Monterey and Franklin	$28.6K 20 listings	13.1% 20 listings
3.Staunton	$34.3K 65 listings	12.9% 65 listings
4.Roseland, Tyro and Montebello	$31.2K 28 listings	11.5% 28 listings
5.Rural Augusta and Northern Rockbridge	$40.3K 31 listings	10.8% 31 listings
6.Nellysford and Rockfish Valley	$43.2K 46 listings	9.6% 46 listings
7.Waynesboro	$33.4K 32 listings	9.6% 32 listings
8.Wintergreen Mountain	$39.3K 168 listings	8.3% 168 listings