Question 1

How many Airbnb and VRBO listings are in Rogue Valley?

Accepted Answer

Over the 12 months ending September 2026, the Rogue Valley market averaged 1,401 active Airbnb and VRBO listings, up 0% from a year earlier and up 17% over two years.

Question 2

How much do Airbnbs and VRBOs make in Rogue Valley?

Accepted Answer

An average Rogue Valley listing earns $31K/year. High-performing listings earn $64K, while low-performing listings earn $10K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Rogue Valley?

Accepted Answer

Median Rogue Valley home prices by size are 1-bedroom $297K, 2-bedroom $336K, 3-bedroom $439K, and 4+ bedroom $568K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Rogue Valley?

Accepted Answer

Average occupancy in Rogue Valley is 34%, producing RevPAR of $64 per available night.

Question 5

Are short-term rentals legal in Rogue Valley?

Accepted Answer

Rules vary across Rogue Valley. Ashland: Strict. Conditional use permit required, owner-occupancy mandatory, 14-day annual cap for non-owner-occupied. Active enforcement with complaints investigated.
Medford: Moderate. Business license required, zoning compliance needed. Moderate enforcement, some unlicensed operations exist.
Grants Pass: Lenient. Business license required, basic zoning rules. Light enforcement, many operate informally.
Jacksonville: Lenient. Minimal regulations, business license recommended. Very light enforcement in small historic town. Verify requirements for the property's jurisdiction.

Question 6

Is the Rogue Valley Airbnb and VRBO market oversaturated?

Accepted Answer

The Rogue Valley Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 0% year-over-year, while RevPAR has increased 14%, suggesting demand is outpacing available supply.

Question 7

When is peak season for Airbnbs and VRBOs in Rogue Valley?

Accepted Answer

RevPAR is highest in July and June; it is lowest in February and January.

Question 8

Which Airbnb and VRBO amenities matter most in Rogue Valley?

Accepted Answer

The most common amenities are Air Conditioning (98%), Internet (95%), Heating (95%). The strongest positive revenue associations are Pool (+78%), Hot Tub (+47%), Washing Machine (+23%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Rogue Valley?

Accepted Answer

Average daily rate in Rogue Valley is $237, up 26% year-over-year. Rates peak in July and are lowest in February.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Rogue Valley?

Accepted Answer

Guests in Rogue Valley book an average of 34 days in advance, up 1% from last year. Booking windows range from 32 days for 1-bedroom listings to 41 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Rogue Valley?

Accepted Answer

Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 50% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Ashland & South Valley	$38.4K 183 listings	9.3% 183 listings
2.Applegate Valley	$38.7K 38 listings	8.4% 38 listings
3.Medford & Central Rogue Valley	$29.4K 245 listings	8.4% 245 listings
4.Upper Rogue & Shady Cove	$34.9K 34 listings	8.3% 34 listings
5.Grants Pass & Lower Rogue	$25.1K 187 listings	8.0% 187 listings
6.Jacksonville	$29.2K 36 listings	7.2% 36 listings
7.Southeast Jackson Country	$31.1K 27 listings	6.5% 27 listings